There is perhaps no greater matchup in the world of marketing automation software than HubSpot vs Marketo. Any reasonable person might look at this question — comparing two of the most well-known marketing automation platforms — and shrink away. Because how could you compare the inbound marketing titan that is HubSpot to Adobe’s darling Marketo? Well, not only do we have an intuitive comparison report (found at the button below), but we’re also arming you with this guide, written from the heart, with love.

However, you must understand the key marketing automation features you require to select the right solution. The checklist below covers the top requirements to get you started!

Act-On vs HubSpot vs Pardot: no matter the outcome, the consumer (you) is the one who wins. Marketing automation software, as you might know, is industry-shattering tools that assist marketers in their day-to-day tasks. In fact, we might call them a marketer’s best friend. Naturally, you’d like to get right to choosing one, but your business has unique needs that need to be addressed first. That’s why we’re going to go step-by-step in assessing three industry-leading tools so that you can decide for yourself.

If you’re trying to compare HubSpot vs Infusionsoft by Keap — two heavyweights in the realm of marketing automation software  — then you certainly don’t want to go it alone. Powerful marketing automation tools like these two pretty pieces of software, naturally, do a lot of things in one package. So we’ve crunched the numbers, ran the tests, and pitted these two apps against one another so you can make the best, independent decision for your business. And if you need a bit of help? We’ve also got you covered with the link down below.

As many vendor experts would point out, marketing automation is more than just “guided email”. It’s a complex, supportive system of lifecycle marketing assistance. Marketing automation brings together things like keyword handling, lead generation and email marketing customization with other components that help shepherd customers toward conversion, and bring more power to internal sales and management teams.

Almost every business uses email marketing to build and maintain relationships with prospects and customers. If you’re already using email marketing to reach out to a targeted audience and sustain a connection with the people who are most likely to buy your products or services, it may be time to take it to the next level. Marketing automation software tracks visitor activity throughout your domain so that you can encourage prospects to continue down your sales funnel.

Marketing is the lifeblood of any business, and tons of resources are dedicated to carrying out this function. Many of the tasks in marketing are repetitive and predictable regardless of the size of the business operations. These tasks may include basic functions such as scheduling email messages and social media posts, organizing the contacts directory and managing content. A feedback system and the ability to track customers’ activities as they move through the marketing funnel are some of the functions that have been automated to generate data that can be analyzed to measure the impact of marketing strategies.

Marketing automation software has become an integral component of marketing budgets. According to an Email Monday report, 49 percent of businesses — including 55 percent of B2Bs — have adopted marketing automation. Additionally, Marketo found that 91 percent of successful users believe that marketing automation is “very important” to the success of their marketing efforts.

Demand generation vs lead generation — they’re not as opposed as the “vs” might have you think. Demand generation and lead generation are like peanut butter and jelly in the marketing and marketing automation world. They’re different (and tasty), but work well in tandem with one another, just like their legume and grape-based counterparts. And in the ever-changing industry of digital marketing and marketing automation software, these two concepts represent pillars of stability.

From chatbots to big data, the marketing automation landscape looks more diverse and crowded every year. That’s why having a marketing automation strategy is less of a perk and now more of a requirement when it comes to owning a business. Customers come to your business through a multitude of channels.

Tracking individual behaviors and engagement on each of these channels poses an enormous challenge, which is why the majority of companies are turning to marketing automation software to collect, interpret and respond to consumer data in a way that encourages consistent movement through the sales funnel.

The year was 1991 and marching through a busy office full of cubicles and pagers would never entail overhearing the words “marketing automation RFP.” This was, of course, because there was no marketing automation software to speak of. It was all done by hand. Then 1992 came along, and Unica — the world’s first piece of marketing automation software — was released. An entire industry seemingly changed overnight.

However, finding the right solution is complicated and confusing, with many vendors claiming perfection. Our marketing automation platform comparison guide cuts through the noise and introduces you to the top five industry leaders’ features, benefits and limitations.

Last Updated: August 2, 2022

With capacity limits and unplanned closures resulting from COVID-19, 2020 was a tough year for restaurants. Now, as diners return to eating out, local restaurants will need to up their marketing game to bring back those lost customers. Increasing these efforts can seem like a huge challenge when you’re already busy running your business, but the right marketing tools will enable you to manage the task more easily.

While there’s a bit of overlap between what B2C marketers do and what B2B marketers do, there are a lot of activities which are done quite a bit differently. For instance, the buying cycle is generally much longer in B2B marketing. Customers typically have to jump through many more hoops to get approval to buy, and you can lose a customer for factors completely outside your control — such as when a new person takes over procurement and already has an established relationship with one of your competitors.

Modern marketing demands intimate connections. Gone are the days of selling solely to focus groups or generic market segments. Today, you have to foster relationships with thousands of people on an individual level, so regardless what kind of campaign strategies you follow, you’ve got tons of work ahead of you.

If you are a marketer, you’ve likely heard of, or been assigned the task to research marketing automation. For marketing and sales departments, it’s been branded as a game changing technology to help win more business, keep costs down, track ROI and other wondrous ideals.

Marketing automation can have many great benefits for both small and large businesses. However, there is also a lot that can go wrong if you don’t take the proper steps to make sure your transition to marketing automation is as smooth as possible. Below are some things you should make sure to do first before you implement marketing automation.

Marketing automation is an amazing technology that keeps getting better. You can trust me on that – I’ve deployed nearly two dozen marketing automation installs over the past 4 years, as well as having worked directly within a marketing automation company. Now I run marketing automation and operations here at SelectHub. Using marketing automation software helps sales and marketing teams function more effectively and there are a number of ways this happens.