Best Travel Agency Software

Travel agency software is a specialized solution designed to automate and streamline the operations of travel agencies and tour operators. It provides features such as itinerary planning, booking management, reservation tracking, travel documentation generation, accounting and invoicing, customer relationship management, and reporting. The software integrates with various travel suppliers' systems, enabling travel agents to access real-time availability, compare prices, and make bookings for flights, hotels, car rentals, and other travel services, ultimately improving efficiency and enhancing customer service in the travel industry.

Buyer's Guide

Last updated on October 3rd, 2023
Travel Agency Software Is All About Managing Customer Data and Interactions

Travel Agency Software BG Intro

In the competitive travel industry, travel agency software provides a centralized platform for managing customer data, reservations, itineraries and communications. It streamlines operations, improves customer service and increases efficiency.

If you’re looking for a way to strengthen your customer interactions, or better manage your marketing campaigns and leads, then you’ve come to the right place. This buyer’s guide will go over the benefits and features of travel agency software to help you pick an ideal solution.

Executive Summary

  • Travel agency software streamlines operations, improves customer interactions and boosts revenue.
  • Key features include contact, reservation, itinerary, marketing automation and lead management.
  • Ask potential vendors questions about the software before committing to a purchase.
What This Guide Covers:

What Is Travel Agency Software?

Travel agency software is a set of tools that help travel agencies manage and organize their interactions with customers. It allows them to manage their customer interactions and data, automate repetitive tasks, and track the success of their sales and marketing campaigns. It can also assist with the management of reservations, itineraries and other travel-related tasks.

Primary Benefits

While travel agency software offers many advantages, some primary benefits include:

Travel Agency Software Benefits

Streamline Operations

Automate repetitive tasks like booking reservations and creating itineraries. Save time, increase efficiency and focus on growing the business.

Improve Customer Management

Centralize customer data while accessing and managing customer information like contact details, travel preferences and purchase history. Let travel agents provide more personalized services and improve customer satisfaction.

Increase Sales and Revenue

Automate sales and marketing processes, such as lead generation, email marketing and customer segmentation. Increase sales and revenue by making it easier to target and engage with potential customers.

Key Features & Functionality

Some common features of travel agency software include:

Contact Management

Store and manage all customer and prospect contact information at a centralized location.

Lead Management

Track and manage leads. Supports lead generation, qualification and nurturing.

Reservations Management

Manage, track, create, modify and cancel reservations.

Itinerary Management

Create, manage and share customer travel itineraries, including flight, hotel and car rental reservations.

Communication Management

Share and access customer information internally to collaborate with colleagues and keep everyone on the same page.

Task Management

Automate repetitive tasks such as booking reservations, creating itineraries and sending confirmation emails to customers.

Marketing Automation

Automate repetitive marketing tasks such as email campaigns, social media marketing, customer segmentation and more.

Reporting and Analytics

Track and analyze key performance metrics for sales, customer engagement and marketing campaigns.

Third-party Integrations

Integrate with payment gateways, accounting systems and other ERP solutions.

Software Comparison Strategy

With the global travel agency services market size worth $455.8 billion in 2023, travel agencies are heavily investing in technology to keep up with and outsmart the competition.

When looking for travel agency software, it’s important to compare different solutions to find one that fits your requirements.

Your software comparison strategy should consider the following factors:

Functionality

Consider the functionality of each product. It's essential to look at the specific features that are important for your business and compare them across different solutions.

Integration

It's important to assess if the software can integrate with other systems that your travel agency uses to avoid data discrepancies.

User-friendliness

Solution usability is vital. This factor includes navigability and support. Assessing the user-friendliness of software can ensure that it’s adopted and used effectively by your employees.

Cost & Pricing Considerations

The upfront pricing of travel agency software can vary significantly between different solutions. Some providers charge a one-time fee, while others offer monthly or annual subscription fees.

However, other factors impact the final cost of a purchase. It’s important to consider these areas so that they align with your needs and budget:

  • Ongoing Costs: Some providers charge additional fees for ongoing support, upgrades and maintenance. Be sure to factor these charges into the overall cost of the software.
  • Scalability: Some vendors offer different pricing plans, with varying levels of functionality and support. It's important to consider scalability and if pricing aligns with your needs.
  • Customization: Customizing your new solution can be expensive. Check with the vendor so see how much add-ons cost.
  • Implementation and Training:Implementation and training can drive up the price tag as well. Ask about additional costs before making a choice.

The Most Popular Travel Agency Software

Now that you know what travel agency software can do, how do you decide on a platform? Our analysts curated a list of the most popular travel agency software on the market. Check out our picks below!

Zoho CRM

Zoho CRM is a comprehensive solution that manages customer interactions and business operations. It offers a variety of features such as contact management, lead management, itinerary management and marketing automation.

Zoho CRM

Lead Sources in Zoho CRM.

Salesforce Sales Cloud

Salesforce Sales Cloud provides industry-specific capabilities that allow travel agents to deliver a personalized and interactive experience. It offers agents a complete view of client service requests across websites, social media, call centers and emails. Users can also prioritize tasks according to urgency.

Salesforce Sales Cloud

Dashboard in Salesforce Sales Cloud.

HubSpot Sales

HubSpot Sales offers a variety of features to help travel agencies manage their customer interactions and business operations. It provides a centralized platform for managing customer data, reservations, itineraries and communications.

HubSpot Sales

Feedback surveys with HubSpot Sales.

 

 

Questions To Ask

To get a better understanding of your company’s requirements, ask yourself these guiding questions:

  • What’s our budget?
  • Will our employees need training to use the software?
  • What are the key pain points we’re facing?
  • What features do we need the most to address those pain points?
  • Do we have the technical resources to support implementing and maintaining a new system?

Travel Agency Software Key Questions To Ask

Here are a few questions you can ask to learn more about the software and vendor:

  • What customer support and training do you offer?
  • Is the software customizable to specific business needs?
  • Do you have experience working with businesses in our industry?
  • How do you ensure data security?
  • How does your software integrate with other solutions?

Next Steps

Travel agency software can improve everyday operations while providing valuable insight into your customer interactions and marketing campaigns.

Still feeling overwhelmed with your product search? Get started today with our insights into top travel agency software leaders in the industry.

Product Comparisons

Additional Resources

Pipedrive

User Sentiment:
User satisfaction level icon: excellent

Pipedrive supports sales professionals in managing every phase of the sales process, from lead generation to customer contact. Forecasting enables sales reps to close more deals, and visual pipelines clarify what stage a lead is in and what action is required. Users can simplify and streamline tasks with automation and AI capabilities. It offers integrations and an open API, so companies can plug in third-party apps to further extend its capabilities.

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Salesforce Sales Cloud

User Sentiment:
User satisfaction level icon: great

Suitable for companies of any size, Salesforce Sales Cloud delivers sales and customer service capabilities for both the B2B and B2C domains. It helps businesses work more efficiently, easily surface key metrics and share business data via integration. Capabilities include real-time tracking, visual workflows, forecasting, marketing tools and reports.Equipped with a mobile app for iOS and Android devices and deployed in the cloud, it enables unrestricted access so users can work from anywhere.

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Zoho CRM

User Sentiment:
User satisfaction level icon: great

Zoho CRM enables an organization’s sales force to work more effectively and close more deals. It incorporates lead management, marketing automation, contact management, multichannel forecasting, territory management, and a host of other capabilities.Built with conversational AI, it supports users by predicting lead and deal success, offering a voice assistant, and suggesting activities to automate based on behavior analysis. Users can leverage workflow automation to streamline manual tasks and stay on top of performance with real-time reporting and analytics.

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ZoomInfo

User Sentiment:
User satisfaction level icon: great

ZoomInfo provides a detailed contact directory for simplified marketing outreach. It supports lead generation, sales management and revenue tracking, and helps improve productivity by systematizing work. Users can leverage analytics and prioritize marketing efforts, sales prospects and align teams for effective outcomes. The ability to locate and align required contacts from desired domains reduces anonymity rates. Data-driven, it helps businesses make insightful strategies, connect with the right audience, boost business growth and provide custom solutions.

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Streak CRM

User Sentiment:
User satisfaction level icon: excellent

Streak CRM is built into Gmail, allowing users to manage common sales tasks directly from their inbox. It facilitates pipeline management so users can track leads, follow up, collaborate and close deals. Three different pricing tiers make it useful for both individuals who need basic functions and companies that require more advanced capabilities. In addition to managing a pipeline, users can also leverage it to manage projects, foster business relationships, run fundraisers, provide customer support and execute other projects that require tracking details.

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Insightly

User Sentiment:
User satisfaction level icon: great

Insightly is a cloud-based platform with tools that support every phase of the customer lifecycle. The solution’s capabilities allow organizations to accomplish sales activities, nurture customer relationships and manage projects to deliver on customer orders. The software is best suited for small businesses, although several larger companies have had success with the product as well.

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HubSpot CRM

User Sentiment:
User satisfaction level icon: great

HubSpot CRM provides a full suite of capabilities that aid smart teamwork and allow companies to track, organize and close sales seamlessly. It’s entirely free of charge and provides automated contact management, customized tracking and reporting.App marketplace integrations let users expand performance capability based on their needs to achieve optimum business growth. Additionally, users can increase traffic, generate revenue, connect and manage leads all from one panel. The option to connect with the marketing, sales, service and CMS hubs allows companies to receive even greater functionality.

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Dynamics 365 CRM

User Sentiment:
User satisfaction level icon: great

Microsoft Dynamics 365 CRM (formerly known as Microsoft Dynamics CRM) offers a suite of customer-focused capabilities to facilitate marketing, sales and customer service activities. Organizations can implement the products separately for specific business cases or together for a unified ecosystem. Field service and project service automation can be included if desired. It includes social media features, an onboarding dashboard and APIs that support modifying campaign elements. Visual editors enable creating and deploying mobile and web apps without the need for code. It’s available both in the cloud and on-premise. Features like Power BI and PowerApps are included only in the cloud version.

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Infusionsoft

User Sentiment:
User satisfaction level icon: great

Infusionsoft by Keap is a comprehensive software platform designed to help small businesses save time and grow revenue. Rated as a top sales product for SMBs in 2019, this vendor brings automation and organization to sales and marketing activities. The available toolkit allows small businesses to gain extensive control over their efforts to help form personal, lasting connections with their customers. This product is suitable for individual business owners or small teams looking to scale and handle an increasing task load. The implementation includes a required kickstart package (available in three different price tiers) that helps users get set up with the program and positions them for success.

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Spiro

User Sentiment:
User satisfaction level icon: excellent

Spiro employs native AI capabilities to help companies proactively manage leads and customers. It can be leveraged for common tasks like lead management and activity tracking, as well as more advanced functions such as sales enablement and analytics.It helps evaluate sales data and assists sales teams by sending reminders to update contacts, change pipeline status, correct inconsistencies and more.

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Agile CRM

User Sentiment:
User satisfaction level icon: great

Agile CRM is an all-in-one cloud platform that enables companies to handle all activities and tasks across the customer lifecycle. With integrated modules for marketing, sales and service, it provides capabilities such as contact management, a deal pipeline, lead scoring, project management, email marketing and campaigns, service automation, and live chat.Targeted primarily at small businesses, it allows users to maintain visibility into contacts, boost results with sales enablement, engage web users and deliver comprehensive support. Free and premium versions are available.

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Bloomerang

User Sentiment:
User satisfaction level icon: excellent

Bloomerang is a complete system allowing nonprofit organizations to manage donor relationships, events and fundraising. Its emphasis on donor engagement and retention supports company growth.Capabilities include email marketing, online giving, grant tracking, donor surveys, data segmentation, dashboards, reporting and prospect research. Deployment via Amazon Cloud Services provides security and scalability. It’s available to both U.S. and Canadian organizations.

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Bitrix24

User Sentiment:
User satisfaction level icon: great

Bitrix24 facilitates the execution of the customer journey. It supplies organizations with tools for marketing, sales and customer service activities such as lead generation, marketing automation, campaign management and call center support.It comes with a free edition for companies with less advanced needs or a smaller budget. Deployment is available in the cloud and on-premise. It’s suitable for smaller businesses as well as enterprises with up to 50,000 employees.

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Top Producer

User Sentiment:
User satisfaction level icon: poor

Top Producer offers a set of cloud-based solutions tailored for the real estate industry, enabling brokers and agents to be more effective with their marketing and sales efforts. A tiered pricing model provides flexibility based on an agency’s needs.It’s mainly used by small businesses but can support larger companies as well. Capabilities include a client database, contact profiles, website builder, lead generation, automated email marketing, reports, lead management and integrations.

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Less Annoying CRM

User Sentiment:
User satisfaction level icon: excellent

Less Annoying CRM is designed to help small businesses make it simple and efficient to handle activities surrounding leads and customers. It gives companies an easy-to-use, cloud-based platform for storing contacts, tracking leads and managing tasks to help close more deals.

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Sugar Sell

User Sentiment:
User satisfaction level icon: good

Sugar Sell, formerly SugarCRM, is a sales automation solution suitable for small, medium and large businesses. It offers contact, call and email management, dashboards, reporting, integrations, customer journey management, sales forecasting, and business process management (BPM) capabilities.It consolidates customer data into a central location for sales professionals to gain visibility into the conversations, actions and emails related to each contact or account. Cloud deployment is available, and on-premise deployment comes with the Sugar Enterprise edition.

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Call SelectHub for a free 15-minute selection analysis: 1-855-850-3850

Freshsales

User Sentiment:
User satisfaction level icon: excellent

Freshsales is a cloud solution suitable for small and medium businesses across different industry verticals. Being one of the sales management and customer engagement offerings from Freshworks, it provides comprehensive features for managing leads and deals. Capabilities include a chronological timeline view of customer journey, AI-based lead scoring, built-in one-click phone, and native mobile apps for Android and iOS devices.

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LionDesk

User Sentiment:
User satisfaction level icon: great

LionDesk delivers cloud-based marketing and sales tools tailored to professionals in the real estate industry. Suitable for individuals, teams and brokerages, it provides a single place to manage client relationships.It helps import leads from other sources, organize information, manage processes, connect with clients, boost closed deals and track tasks. Capabilities include contact management, property management, video emails and texts, pipeline management, automation, and marketing campaigns.

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Nutshell CRM

User Sentiment:
User satisfaction level icon: great

Nutshell is a cloud-based platform that helps organize operations and reporting processes. It provides customization options that can cater to specific industry needs. The user-friendly interface allows users to make changes and adapt quickly irrespective of technical skill. Features include contact management, email campaigns, a mobile app, pipelines and unlimited storage.

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Nimble CRM

User Sentiment:
User satisfaction level icon: great

Nimble is a one-stop solution for managing and organizing contacts, setting reminders, building and maintaining relationships, finding opportunities, and meeting goals. It provides complete information on the customer's history and their deal status. Users can set up a structured to-do list for teams.It allows users to engage and interact with prospects and customers on a personalized level, enabling them to stay connected across the entire customer journey.

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DonorPerfect

User Sentiment:
User satisfaction level icon: great

DonorPerfect is a comprehensive fundraising solution that helps non-profits nurture donor relationships. It helps manage donations, receipts, contacts, emails and fundraising initiatives from a single system. Capabilities include integrated online donation forms, automatic monthly giving, standard and custom reports, auction management, Constant Contact email and a network of integrated partner products. It helps save time and offers pricing packages to meet any budget.

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kvCORE

User Sentiment:
User satisfaction level icon: excellent

Designed for the real estate industry, kvCORE is a cloud-based, all-in-one platform equipped with smart relationship management, a lead engine, web and IDX, transactions, listings, a marketing autopilot feature and business analytics. It allows users to generate leads from different sources and shortlist them. The K+Team offering provides lead acquisition and relationship management features that help drive business.

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ClientLook

User Sentiment:
User satisfaction level icon: good

ClientLook is a cloud-based solution that helps users by combining contact management, deal tracking and client collaboration with a property module to organize real estate operations. Other key features include pipeline tracking, email marketing and listing management. It also helps back-office assistants with data entry, online lead capture and listing administration, along with an option to leverage a free team of virtual assistants to save time and operational costs. It was acquired by Lightbox in January 2020.

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Act! CRM

User Sentiment:
User satisfaction level icon: good

Act! is a contact and client management tool built by Swiftpage that helps manage a central repository of information related to prospects, leads, opportunities and clients. It stores contact details, account history, interactions, notes and activities.Available both on-premise and with cloud hosting, it offers sales and marketing automation to support business growth through sales, engagement and retention.

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Vtiger

User Sentiment:
User satisfaction level icon: great

Vtiger is a cloud-based suite of marketing, sales and help desk offerings, which can be deployed separately or as an integrated, all-in-one ecosystem. It enables companies to eliminate silos and improve connections with customers.Though designed to serve small and mid-sized businesses, it’s capable of handling the needs of Fortune 500 organizations. It’s accessible on Android and iOS devices, enabling work from anywhere.

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GreenRope

User Sentiment:
User satisfaction level icon: great

GreenRope, a cloud-based CRM software, consolidates and optimizes email marketing, social media, sales, event and project management simultaneously. It bridges the gap between sales and marketing to make data and processes easily accessible and transparent. Its all-in-one operations modules simplify business processes to deliver optimized omnichannel customer experiences.

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Capsule CRM

User Sentiment:
User satisfaction level icon: great

Capsule CRM is a cloud-based solution for small to medium businesses. It helps foster customer relationships with features like email marketing, website personalization, social media service, automated reminders and more. Organizations can enter basic contact information, pipelines, goals and budgets and start building an in-depth, personalized pipeline with full access to customer details.

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Copper CRM

User Sentiment:
User satisfaction level icon: excellent

Designed to integrate with Gmail and other Google Apps, Copper (formerly ProsperWorks) is a comprehensive and easy-to-use platform. It helps small and medium-sized businesses automate core operations; manage leads, sources and opportunities; streamline sales processes; uncover actionable insights; and nurture customer relationships. It enables users to check email threads and past interactions. It also acts as an alternative for goal setting and forecast management, as it converts sales bottlenecks into visible opportunities.

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Follow Up Boss

User Sentiment:
n/a

Follow Up Boss is a cloud-based software suite that helps users automate real estate lead conversion and sales follow up. Its inclusions let users close more deals and grow their business in an organized manner. It aggregates leads from various sources and automates workflows and communication using rule-based engines and pre-formatted templates to support the entire customer lifecycle.

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GoldMine

User Sentiment:
User satisfaction level icon: good

Suitable for businesses of all sizes, GoldMine Premium CRM offers a central platform to manage customer and prospect relationships efficiently. It ensures improved productivity and streamlined operations, and helps save money. Users can leverage it for contact management and customer support. They can also manage marketing programs and sales pipelines. A database is available at several tiered levels for organizations with different requirements. Capabilities include sales automation, a help desk and call center and CTI applications, along with enhanced features like easy-to-use interface, marketing automation, web self-service, channel management, knowledge management and analytics.

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Siebel

User Sentiment:
User satisfaction level icon: good

Siebel CRM supports marketing, sales, service and other key areas of customer interaction via a suite of more than 35 products. It helps businesses of all sizes enhance customer experiences and automate processes. Implement as many or as few of the individual modules as desired for a highly flexible environment.

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Realvolve

User Sentiment:
User satisfaction level icon: excellent

Designed to help real estate agents and teams, Realvolve’s cloud-based platform helps automate workflows and handle communications efficiently. It helps manage information such as property listings, clients, documents, escrow correspondence, events and tasks. Users can leverage it to customize marketing campaigns for clients on anniversaries and birthdays based on personal and professional details. It also allows sending emails and SMSs about new deals.

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Pipeliner

User Sentiment:
User satisfaction level icon: excellent

Pipeliner is a cloud-based solution that helps organizations track leads, opportunities and deals. It uses a graphical overview of a company's pipeline to give sales and marketing professionals an up-to-date view of all activities. Teams can also perform account management tasks and view sales performance.It includes modules for account management, contact management, lead management, opportunity management and activity management.

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Redtail CRM

User Sentiment:
User satisfaction level icon: great

Redtail CRM is a web-based system that enables financial professionals to manage prospects and clients. It helps track client data, automate time-consuming tasks, organize records and more. Capabilities include contact management, email, reports, seminar management and integrations.

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Neon CRM

User Sentiment:
User satisfaction level icon: great

Neon CRM is a cloud-based solution built by Neon One that helps nonprofit organizations streamline day to day processes for more efficiency and manage fundraising events, memberships and volunteers through automation. Users can leverage it to build nonprofit websites while facilitating real-time credit card processing and recurring payments. These inclusions help enhance online donations while reducing manual work.

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PipelineDeals

User Sentiment:
User satisfaction level icon: great

Designed to serve small and midsize businesses, PipelineDeals is equipped with sales-focused features, enabling sales teams to automate redundant tasks and nurture relationships with customers. With an intuitive user interface, it helps set up scalable processes, resulting in improved productivity and increased profitability. Deal management and sales acceleration tools expedite the sales cycle, and help set and track targets. A sales dashboard offers a 360-degree view of performance status, while lead management capabilities help streamline lead generation and nurturing. Customizations ensure enhanced experience and expanded functionality.

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