Best Restaurant CRM Software

Restaurant CRM software is specifically designed to manage customer relationships and improve the overall dining experience in the restaurant industry. It helps restaurants track and analyze customer data, manage reservations, automate marketing campaigns, and enhance customer service. The software typically includes features such as customer profiles, loyalty programs, feedback management, table management, and integration with other restaurant management systems for a comprehensive solution tailored to the needs of the restaurant business.

Buyer's Guide

Last updated on October 13th, 2023
Restaurant CRM Software Is All About Providing Personalized Customer Experiences and Boosting Sales

Restaurant CRM Software BG Intro

Restaurant CRM software, a specialized niche of normal CRM solutions, helps businesses streamline operations, manage data, run targeted marketing campaigns and boost sales.

If your business has outgrown its current method of organizing customer data, or you’re scouting for a better way to manage your marketing campaigns and loyalty programs, you’ve come to the right place. This buyer’s guide will cover the benefits and features of restaurant CRM software to help you pick an ideal solution.

Executive Summary

  • Restaurant CRM software helps businesses streamline operations and understand customer interactions and data.
  • Key features include database management, loyalty program management, marketing campaigns, communication management and POS integration.
  • Ask vendors some important questions before committing to a purchase.
What This Guide Covers:

What Is Restaurant CRM Software?

Restaurant CRM (customer relationship management) software is a set of tools that helps restaurants manage and analyze customer interactions and data to improve customer retention and loyalty while boosting sales and revenue.

Primary Benefits

Key benefits of using restaurant CRM software include:

Restaurant CRM Software Benefits

Centralize Customer Data

These systems can help businesses store and organize nuanced customer data, including contact details, seating preferences, order history and more. This accessibility enables them to provide a personalized experience and improves customer loyalty and retention.

Streamline Operations

Save time and reduce manual errors and confusion by automating tasks like reservations, table management, loyalty program tracking and more.

Run Targeted Marketing Campaigns

Utilize customer databases to create niche segments and run targeted marketing and communication campaigns. Track and analyze campaign performance to boost sales.

Key Features & Functionality

Database Management

Store and organize customer data, including contact information, purchase history and preferences. Take and save notes on order history, favorite items, specific requirements (allergies, etc.) and feedback.

Communication Management

Send automated emails and text messages to customers about reservations, events and promotional offers.

Marketing Campaigns

Create, manage and track marketing campaigns across channels.

Feedback and Review Management

With more customers relying on online reviews to choose a restaurant, businesses need to invest in a system that collates and responds systematically.

Loyalty Programs

Create, manage and track loyalty programs, such as rewards points or tiered membership programs.

Reservation Management

Take reservations by phone or online portal. Manage and organize reservations with details for seating plans and customer preferences.

Reports and Analytics

Track sales data and customer behavior while generating corresponding reports and insights to make data-driven decisions.

POS System Integration

Integrate with third-party POS software to expedite payments and track and organize customer purchase history.

Software Comparison Strategy

According to Popmenu, 55% of restaurants plan to adopt new technologies this year to automate on-premise and online functions. So, investing in restaurant CRM software is a wise idea. But with so many options available, how do you pick the right one? Follow these simple steps to compare software in the industry.

Though there may be similarities across your industry, no two companies are alike. The trick is to focus on individual requirements and cover those first.

Assess individual vendors to find the best fit. You should start by closely examining your restaurant’s unique needs.

Check out what’s available on the market, schedule demos, use free trials, read reviews and talk to vendors to create a shortlist of possible options.

Cost & Pricing Considerations

Restaurants and hospitality businesses usually have strict budgets to follow. Your system of choice should fall well within your price range. Cloud-based systems dodge this via cloud-hosted apps and installations over time. Some additional aspects that can affect cost are:

  • Initial implementation
  • Data migration and setup
  • Training
  • Maintenance
  • Support

The Most Popular Restaurant CRM Software

Although being the “best restaurant CRM software” depends on a company’s requirements, we’ll examine the industry leaders that can address the needs of most organizations effectively. Read on for a brief overview of the highest-rated restaurant CRM products, according to our analysts.

Zoho CRM

A popular choice for businesses of all sizes, Zoho CRM offers a customizable platform that lets you start with some basic features and scale up as needed.

Zoho’s AI assistant, Zia, helps automate tasks and has pre-programmed and customizable macros to ease workloads. One of its most sought-after features is round-the-clock notifications, enabling you to interact with customers in real time and create a worthwhile customer experience.

Zoho CRM

Accounts Tab in Zoho CRM.

Salesforce Sales Cloud

Catering to big businesses, Salesforce is one of the most popular vendors in the CRM market. It specializes in products for sales, marketing, customer service and other departments.

Salesforce Sales Cloud is much more than basic CRM software. It offers numerous features, including sales forecasting, activity tracking, referral tracking and opportunity management. Endowed with AI, the popular Einstein Voice Assistant gives personalized daily briefings, and Flow Builder automates repetitive tasks.

Salesforce Sales Cloud

Executive Dashboard in Salesforce Sales Cloud.

HubSpot Sales

HubSpot is one of the pioneers of inbound marketing in the industry. Known for its integration with other HubSpot products, HubSpot Sales is a great solution for small, medium or large businesses.

You can connect better with your prospects using emails, meetings, live chats and more. The software notifies reps when a customer opens an email or the company’s website, allowing your team to follow up with leads at the perfect time.

HubSpot Sales

Feedback Surveys with HubSpot Sales.

 

 

Questions To Ask

Choosing a new solution can be a daunting task. Start by identifying your team’s requirements to maximize efficiency. The following questions will help you prompt internal conversations:

  • What challenges do we face currently?
  • What are our present and future priorities?
  • Who will use the application?
  • How much budget can we set aside?
  • How many employees will use it?

Restaurant CRM Software Key Questions To Ask

Here are a few questions to ask potential vendors to help you learn more about them and their software:

  • What industry-specific features do you provide?
  • To what extent does the software automate repetitive tasks?
  • Do you assist in the onboarding and implementation process?
  • What integrations and scalability options do you offer?
  • Does your software have a mobile app?

Next Steps

Using restaurant CRM software builds better customer communication and retention, increases reservation rate, and boosts events and promotions. With a dynamic range of features and functionality, you can streamline daily operations and enhance bottom-line revenue.

Want to get more strategic about finding that perfect fit? Our free comparison report makes it easy to rank and compare top products based on the features you care about.

Product Comparisons

Additional Resources

Pipedrive

User Sentiment:
User satisfaction level icon: excellent

Pipedrive supports sales professionals in managing every phase of the sales process, from lead generation to customer contact. Forecasting enables sales reps to close more deals, and visual pipelines clarify what stage a lead is in and what action is required. Users can simplify and streamline tasks with automation and AI capabilities. It offers integrations and an open API, so companies can plug in third-party apps to further extend its capabilities.

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Salesforce Sales Cloud

User Sentiment:
User satisfaction level icon: great

Suitable for companies of any size, Salesforce Sales Cloud delivers sales and customer service capabilities for both the B2B and B2C domains. It helps businesses work more efficiently, easily surface key metrics and share business data via integration. Capabilities include real-time tracking, visual workflows, forecasting, marketing tools and reports.Equipped with a mobile app for iOS and Android devices and deployed in the cloud, it enables unrestricted access so users can work from anywhere.

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Zoho CRM

User Sentiment:
User satisfaction level icon: great

Zoho CRM enables an organization’s sales force to work more effectively and close more deals. It incorporates lead management, marketing automation, contact management, multichannel forecasting, territory management, and a host of other capabilities.Built with conversational AI, it supports users by predicting lead and deal success, offering a voice assistant, and suggesting activities to automate based on behavior analysis. Users can leverage workflow automation to streamline manual tasks and stay on top of performance with real-time reporting and analytics.

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Dynamics 365 CRM

User Sentiment:
User satisfaction level icon: great

Microsoft Dynamics 365 CRM (formerly known as Microsoft Dynamics CRM) offers a suite of customer-focused capabilities to facilitate marketing, sales and customer service activities. Organizations can implement the products separately for specific business cases or together for a unified ecosystem. Field service and project service automation can be included if desired. It includes social media features, an onboarding dashboard and APIs that support modifying campaign elements. Visual editors enable creating and deploying mobile and web apps without the need for code. It’s available both in the cloud and on-premise. Features like Power BI and PowerApps are included only in the cloud version.

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HubSpot CRM

User Sentiment:
User satisfaction level icon: great

HubSpot CRM provides a full suite of capabilities that aid smart teamwork and allow companies to track, organize and close sales seamlessly. It’s entirely free of charge and provides automated contact management, customized tracking and reporting.App marketplace integrations let users expand performance capability based on their needs to achieve optimum business growth. Additionally, users can increase traffic, generate revenue, connect and manage leads all from one panel. The option to connect with the marketing, sales, service and CMS hubs allows companies to receive even greater functionality.

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Insightly

User Sentiment:
User satisfaction level icon: great

Insightly is a cloud-based platform with tools that support every phase of the customer lifecycle. The solution’s capabilities allow organizations to accomplish sales activities, nurture customer relationships and manage projects to deliver on customer orders. The software is best suited for small businesses, although several larger companies have had success with the product as well.

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Streak CRM

User Sentiment:
User satisfaction level icon: excellent

Streak CRM is built into Gmail, allowing users to manage common sales tasks directly from their inbox. It facilitates pipeline management so users can track leads, follow up, collaborate and close deals. Three different pricing tiers make it useful for both individuals who need basic functions and companies that require more advanced capabilities. In addition to managing a pipeline, users can also leverage it to manage projects, foster business relationships, run fundraisers, provide customer support and execute other projects that require tracking details.

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Infusionsoft

User Sentiment:
User satisfaction level icon: great

Infusionsoft by Keap is a comprehensive software platform designed to help small businesses save time and grow revenue. Rated as a top sales product for SMBs in 2019, this vendor brings automation and organization to sales and marketing activities. The available toolkit allows small businesses to gain extensive control over their efforts to help form personal, lasting connections with their customers. This product is suitable for individual business owners or small teams looking to scale and handle an increasing task load. The implementation includes a required kickstart package (available in three different price tiers) that helps users get set up with the program and positions them for success.

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Freshsales

User Sentiment:
User satisfaction level icon: excellent

Freshsales is a cloud solution suitable for small and medium businesses across different industry verticals. Being one of the sales management and customer engagement offerings from Freshworks, it provides comprehensive features for managing leads and deals. Capabilities include a chronological timeline view of customer journey, AI-based lead scoring, built-in one-click phone, and native mobile apps for Android and iOS devices.

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Spiro

User Sentiment:
User satisfaction level icon: excellent

Spiro employs native AI capabilities to help companies proactively manage leads and customers. It can be leveraged for common tasks like lead management and activity tracking, as well as more advanced functions such as sales enablement and analytics.It helps evaluate sales data and assists sales teams by sending reminders to update contacts, change pipeline status, correct inconsistencies and more.

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Agile CRM

User Sentiment:
User satisfaction level icon: great

Agile CRM is an all-in-one cloud platform that enables companies to handle all activities and tasks across the customer lifecycle. With integrated modules for marketing, sales and service, it provides capabilities such as contact management, a deal pipeline, lead scoring, project management, email marketing and campaigns, service automation, and live chat.Targeted primarily at small businesses, it allows users to maintain visibility into contacts, boost results with sales enablement, engage web users and deliver comprehensive support. Free and premium versions are available.

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Bloomerang

User Sentiment:
User satisfaction level icon: excellent

Bloomerang is a complete system allowing nonprofit organizations to manage donor relationships, events and fundraising. Its emphasis on donor engagement and retention supports company growth.Capabilities include email marketing, online giving, grant tracking, donor surveys, data segmentation, dashboards, reporting and prospect research. Deployment via Amazon Cloud Services provides security and scalability. It’s available to both U.S. and Canadian organizations.

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Bitrix24

User Sentiment:
User satisfaction level icon: great

Bitrix24 facilitates the execution of the customer journey. It supplies organizations with tools for marketing, sales and customer service activities such as lead generation, marketing automation, campaign management and call center support.It comes with a free edition for companies with less advanced needs or a smaller budget. Deployment is available in the cloud and on-premise. It’s suitable for smaller businesses as well as enterprises with up to 50,000 employees.

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Top Producer

User Sentiment:
User satisfaction level icon: poor

Top Producer offers a set of cloud-based solutions tailored for the real estate industry, enabling brokers and agents to be more effective with their marketing and sales efforts. A tiered pricing model provides flexibility based on an agency’s needs.It’s mainly used by small businesses but can support larger companies as well. Capabilities include a client database, contact profiles, website builder, lead generation, automated email marketing, reports, lead management and integrations.

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Less Annoying CRM

User Sentiment:
User satisfaction level icon: excellent

Less Annoying CRM is designed to help small businesses make it simple and efficient to handle activities surrounding leads and customers. It gives companies an easy-to-use, cloud-based platform for storing contacts, tracking leads and managing tasks to help close more deals.

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Sugar Sell

User Sentiment:
User satisfaction level icon: good

Sugar Sell, formerly SugarCRM, is a sales automation solution suitable for small, medium and large businesses. It offers contact, call and email management, dashboards, reporting, integrations, customer journey management, sales forecasting, and business process management (BPM) capabilities.It consolidates customer data into a central location for sales professionals to gain visibility into the conversations, actions and emails related to each contact or account. Cloud deployment is available, and on-premise deployment comes with the Sugar Enterprise edition.

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Call SelectHub for a free 15-minute selection analysis: 1-855-850-3850

kvCORE

User Sentiment:
User satisfaction level icon: excellent

Designed for the real estate industry, kvCORE is a cloud-based, all-in-one platform equipped with smart relationship management, a lead engine, web and IDX, transactions, listings, a marketing autopilot feature and business analytics. It allows users to generate leads from different sources and shortlist them. The K+Team offering provides lead acquisition and relationship management features that help drive business.

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LionDesk

User Sentiment:
User satisfaction level icon: great

LionDesk delivers cloud-based marketing and sales tools tailored to professionals in the real estate industry. Suitable for individuals, teams and brokerages, it provides a single place to manage client relationships.It helps import leads from other sources, organize information, manage processes, connect with clients, boost closed deals and track tasks. Capabilities include contact management, property management, video emails and texts, pipeline management, automation, and marketing campaigns.

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Nutshell CRM

User Sentiment:
User satisfaction level icon: great

Nutshell is a cloud-based platform that helps organize operations and reporting processes. It provides customization options that can cater to specific industry needs. The user-friendly interface allows users to make changes and adapt quickly irrespective of technical skill. Features include contact management, email campaigns, a mobile app, pipelines and unlimited storage.

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Nimble CRM

User Sentiment:
User satisfaction level icon: great

Nimble is a one-stop solution for managing and organizing contacts, setting reminders, building and maintaining relationships, finding opportunities, and meeting goals. It provides complete information on the customer's history and their deal status. Users can set up a structured to-do list for teams.It allows users to engage and interact with prospects and customers on a personalized level, enabling them to stay connected across the entire customer journey.

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DonorPerfect

User Sentiment:
User satisfaction level icon: great

DonorPerfect is a comprehensive fundraising solution that helps non-profits nurture donor relationships. It helps manage donations, receipts, contacts, emails and fundraising initiatives from a single system. Capabilities include integrated online donation forms, automatic monthly giving, standard and custom reports, auction management, Constant Contact email and a network of integrated partner products. It helps save time and offers pricing packages to meet any budget.

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ZoomInfo

User Sentiment:
User satisfaction level icon: great

ZoomInfo provides a detailed contact directory for simplified marketing outreach. It supports lead generation, sales management and revenue tracking, and helps improve productivity by systematizing work. Users can leverage analytics and prioritize marketing efforts, sales prospects and align teams for effective outcomes. The ability to locate and align required contacts from desired domains reduces anonymity rates. Data-driven, it helps businesses make insightful strategies, connect with the right audience, boost business growth and provide custom solutions.

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ClientLook

User Sentiment:
User satisfaction level icon: good

ClientLook is a cloud-based solution that helps users by combining contact management, deal tracking and client collaboration with a property module to organize real estate operations. Other key features include pipeline tracking, email marketing and listing management. It also helps back-office assistants with data entry, online lead capture and listing administration, along with an option to leverage a free team of virtual assistants to save time and operational costs. It was acquired by Lightbox in January 2020.

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Siebel

User Sentiment:
User satisfaction level icon: good

Siebel CRM supports marketing, sales, service and other key areas of customer interaction via a suite of more than 35 products. It helps businesses of all sizes enhance customer experiences and automate processes. Implement as many or as few of the individual modules as desired for a highly flexible environment.

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Vtiger

User Sentiment:
User satisfaction level icon: great

Vtiger is a cloud-based suite of marketing, sales and help desk offerings, which can be deployed separately or as an integrated, all-in-one ecosystem. It enables companies to eliminate silos and improve connections with customers.Though designed to serve small and mid-sized businesses, it’s capable of handling the needs of Fortune 500 organizations. It’s accessible on Android and iOS devices, enabling work from anywhere.

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GreenRope

User Sentiment:
User satisfaction level icon: great

GreenRope, a cloud-based CRM software, consolidates and optimizes email marketing, social media, sales, event and project management simultaneously. It bridges the gap between sales and marketing to make data and processes easily accessible and transparent. Its all-in-one operations modules simplify business processes to deliver optimized omnichannel customer experiences.

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Capsule CRM

User Sentiment:
User satisfaction level icon: great

Capsule CRM is a cloud-based solution for small to medium businesses. It helps foster customer relationships with features like email marketing, website personalization, social media service, automated reminders and more. Organizations can enter basic contact information, pipelines, goals and budgets and start building an in-depth, personalized pipeline with full access to customer details.

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Copper CRM

User Sentiment:
User satisfaction level icon: excellent

Designed to integrate with Gmail and other Google Apps, Copper (formerly ProsperWorks) is a comprehensive and easy-to-use platform. It helps small and medium-sized businesses automate core operations; manage leads, sources and opportunities; streamline sales processes; uncover actionable insights; and nurture customer relationships. It enables users to check email threads and past interactions. It also acts as an alternative for goal setting and forecast management, as it converts sales bottlenecks into visible opportunities.

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Follow Up Boss

User Sentiment:
n/a

Follow Up Boss is a cloud-based software suite that helps users automate real estate lead conversion and sales follow up. Its inclusions let users close more deals and grow their business in an organized manner. It aggregates leads from various sources and automates workflows and communication using rule-based engines and pre-formatted templates to support the entire customer lifecycle.

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GoldMine

User Sentiment:
User satisfaction level icon: good

Suitable for businesses of all sizes, GoldMine Premium CRM offers a central platform to manage customer and prospect relationships efficiently. It ensures improved productivity and streamlined operations, and helps save money. Users can leverage it for contact management and customer support. They can also manage marketing programs and sales pipelines. A database is available at several tiered levels for organizations with different requirements. Capabilities include sales automation, a help desk and call center and CTI applications, along with enhanced features like easy-to-use interface, marketing automation, web self-service, channel management, knowledge management and analytics.

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Act! CRM

User Sentiment:
User satisfaction level icon: good

Act! is a contact and client management tool built by Swiftpage that helps manage a central repository of information related to prospects, leads, opportunities and clients. It stores contact details, account history, interactions, notes and activities.Available both on-premise and with cloud hosting, it offers sales and marketing automation to support business growth through sales, engagement and retention.

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Realvolve

User Sentiment:
User satisfaction level icon: excellent

Designed to help real estate agents and teams, Realvolve’s cloud-based platform helps automate workflows and handle communications efficiently. It helps manage information such as property listings, clients, documents, escrow correspondence, events and tasks. Users can leverage it to customize marketing campaigns for clients on anniversaries and birthdays based on personal and professional details. It also allows sending emails and SMSs about new deals.

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Salesforce

User Sentiment:
User satisfaction level icon: great

Salesforce delivers an end-to-end suite of products for managing customer interactions at every stage of the process, as well delivering advanced analytics, custom developments and more. Organizations can deploy them alone or as part of an integrated environment to gain extensive flexibility based on business needs. Its most prominent offerings are Sales Cloud, Marketing Cloud, Service Cloud and Commerce Cloud.

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Redtail CRM

User Sentiment:
User satisfaction level icon: great

Redtail CRM is a web-based system that enables financial professionals to manage prospects and clients. It helps track client data, automate time-consuming tasks, organize records and more. Capabilities include contact management, email, reports, seminar management and integrations.

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Neon CRM

User Sentiment:
User satisfaction level icon: great

Neon CRM is a cloud-based solution built by Neon One that helps nonprofit organizations streamline day to day processes for more efficiency and manage fundraising events, memberships and volunteers through automation. Users can leverage it to build nonprofit websites while facilitating real-time credit card processing and recurring payments. These inclusions help enhance online donations while reducing manual work.

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PipelineDeals

User Sentiment:
User satisfaction level icon: great

Designed to serve small and midsize businesses, PipelineDeals is equipped with sales-focused features, enabling sales teams to automate redundant tasks and nurture relationships with customers. With an intuitive user interface, it helps set up scalable processes, resulting in improved productivity and increased profitability. Deal management and sales acceleration tools expedite the sales cycle, and help set and track targets. A sales dashboard offers a 360-degree view of performance status, while lead management capabilities help streamline lead generation and nurturing. Customizations ensure enhanced experience and expanded functionality.

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Pricing Guide

See the Price/User for the top Restaurant CRM Software… plus the most important considerations and questions to ask when shopping.

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