Best Mortgage CRM Software
-
PRODUCTS
-
PRICE GUIDE
-
BUYER'S GUIDE
Buyer's Guide
By Christina George, Technical Content Writer at SelectHub
Like Liam Neeson in Taken, successfully navigating the mortgage lender industry requires a very particular set of skills. You may have 99 problems, but closing loans won’t be one of them with mortgage CRM software. A subset of CRM, it helps users track projects, manage deals, maintain compliance and centralize communication.
Buying niche software isn’t as easy as solving the NYT’s mini crossword. Thankfully, we’re here to help. This buyer’s guide will give you an overview of CRM mortgage systems, features to look for, how they can help your business and how to pick the right solution.
Executive Summary
- Mortgage CRM helps businesses streamline customer relationships and loan pipeline management. Automating manual tasks leads to better compliance, fewer errors and increased productivity.
- Key considerations to look out for include scope for scalability, customized communication and level of automation.
- Be sure you ask vendors about LOS integration and data migration before you make a decision.
What Is Mortgage CRM Software?
Mortgage CRM software is a specialized solution designed to streamline customer relationships and loan pipeline management to manage business operations more efficiently. It automates contact management, monitors client activity and alerts users to market conditions and mortgage events.
Think of it like a spinoff of CRM software — the Better Call Saul to Breaking Bad — with a greater emphasis on mortgage-specific workflows and regulatory compliance. You’ll also get access to typical CRM features to help grow your business.
Primary Benefits
Deciding to buy new software can be daunting. Apart from the costs, additional training and new processes quickly add up to a sizeable investment. You want to be certain your eggs are in the right basket. Breaking down the benefits of CRM mortgage software should help guide your decision.
Improved Brand Reputation
Forgetting to follow up or missing a query are simple mistakes that leave a bad taste in the mouth of potential clients. Automated contact management helps build relationships, trust and word-of-mouth referrals. Additionally, online reputation management ensures positive reviews and better optics.
- AI Chatbots
- Chatbot
- Cloud CRM
- Complaint Management
- Computer Inventory
- Contact Management
- CRM For Consulting
- CRM Insurance
- CRM
- Customer Database
- Customer Engagement Platforms
- Customer Profile
- Customer Service
- Customer Success
- Ecommerce CRM
- Email Ticketing Systems
- Financial Services CRM
- Help Desk
- Help Desk Software For Schools
- Influencer Marketing
- Issue Tracking
- Knowledge Base
- Lead Management
- Live Chat
- Marketing Analytics Software Tools
- Marketing Attribution
- Remote Desktop
- Restaurant CRM
- Retail CRM
- Sales Force Automation
- Service Request
- Ticketing
Better Compliance
In the financial service industry, any slip-up in compliance can have catastrophic consequences. Stay up-to-date on rapidly changing regulations, rules and interest rates with loan origination system (LOS) integration.
Fewer Errors
Manually inputting data leaves room for forgotten details, outdated information and missed follow-ups. Automation, workflows and LOS integration reduce tedious frontend tasks and minimize errors.
Increased Productivity
Make the best use of your time with task management, workflow automation and delegation. Manage loan processing and documentation, track projects and establish clear processes to increase efficiency and identify roadblocks.
Key Features & Functionality
Loan Pipeline Management | Delve into the A to Z of mortgage transactions with LOS integration. View loan reports, track loan status and access data instantly. Manage and process transactions from origination to completion. |
---|---|
Mortgage Event Alerts | Stay on top of changes in mortgage insurance rates and annual premiums. Receive alerts on important dates, including notes on client refinance dates. |
Referral Management | Trust is vital in finance, making referral marketing a very effective tool. Track referral campaigns, identify top-performing referral partners and communicate with clients to increase loyalty. |
Drip Mortgage Marketing | It takes more than the occasional email to convince clients to take out loans with you. Drip email campaigns packed with personalized information keep clients engaged and increase your credibility. |
Mobile Capabilities | Time is money. Especially in the mortgage industry, where time-sensitive information can make or break a decision. Access loan data, respond to queries, view appointments and verify customer details from any internet-accessible device. |
Regulation Compliance | Keeping up with Federal Housing Administration and other regulations is a mammoth task. Maintain compliance and adapt to changing protocols with integrated compliance modules. |
Integrations | Key integrations with email, calendar, social media and e-commerce tools minimize double-entry and app-switching and save time. |
Software Comparison Strategy
Implementing new software isn’t as simple as clicking your heels together thrice and saying, “there’s no place like home.” Before you invest time and resources, here are a few pointers to keep in mind.
Scalability: You need a CRM capable of growing with you and your firm. Look for solutions with transparent, scalable pricing based on users and expandable contact lists, loan deals and features.
Customized Communication: Quick responses are essential, but personalized interactions with each client go a long way toward building rapport. Check for customizable templates and easily accessible customer details versus generic email campaigns.
Automation: Regardless of your firm’s size, automating manual tasks like email follow-ups, lead generation and referral management frees time to focus on face-to-face client interactions.
Cost & Pricing Considerations
Like most software, the cost of mortgage CRM software varies based on users, features and licenses. The per-user, per-month subscription model, with different tiers for additional features and users, is a cost-effective option for smaller firms. Paying a one-time license fee may be more expensive upfront, but it gives you access to custom solutions that may be more effective for larger companies.
The Most Popular Mortgage CRM Software
The constant hunt for new software can be daunting. Kickstart your search with our picks of the most popular mortgage CRM solutions.
Note: These are the most popular CRM solutions focusing on mortgage CRM, not explicitly the most popular mortgage CRM software overall.
Velocify
Velocify is a mortgage technology platform that helps streamline sales processes with automation. It uses a workflow and compliance engine, communication tools and loan origination configuration to drive sales. Additional features include API integration, lead management and multi-channel marketing.
Velocify Lead Manager.
Mortgage Quest
Mortgage Quest is a cloud-based system designed to optimize client outreach with specialized campaigns, automation and branding. It provides transaction status updates, pipeline management and drip campaigns. Users can also track visitor views, manage social media and view the activity board with this system.
Mortgage Quest Borrower Main Screen. Source
Pulse Mortgage
Pulse mortgage is a marketing automation platform designed specifically for mortgage professionals. Automated loan status alerts, workflows and follow-ups streamline operations. It is cloud-based and offers robust integration capabilities.
Pulse Mortgage Loan Pipeline Management. Source
Questions To Ask
To optimize your software selection journey, you need to look inward first. Ask yourself the following questions to guide your search:
- What’s our budget?
- Which relationships and workflows do we need to manage?
- Is this customer relationship software scalable? Do we need it to be?
- Who will use the software consistently? What gaps need filling?
- Do we require multi-channel marketing?
- How much content will we be producing?
- Do we have a set number of users in mind?
- What features are essential, and which can we skip?
- Do we need a web-based customer portal?
- Will it be easy to import our existing data?
- Does the solution integrate with our current LOS system?
There’s a strong correlation between successfully purchasing software and getting clarity from vendors. Find out what vendors can offer by asking the questions below:
- Do you help with data migration and setup services?
- How much customer support is provided? Does it come with additional costs?
- How customizable is the solution?
- Does the software have social CRM?
- Is there a limit to how many contact profiles can be stored?
- How advanced is marketing automation?
- Is the integration with LOS native or third-party? What other integrations do you offer?
- How often are updates and enhancements offered, and do they occur automatically?
- Is the learning curve steep? Is training provided?
Next Steps
In a mercurial industry like lending, mortgage CRM software gives you a competitive edge. Choosing the right solution is difficult but not impossible, like finding the ideal client. Clarifying your needs is the first step in the process. Our free requirements template will help you get things started.
We hope this buyer’s guide has provided you with the insights you need to navigate your software selection journey.
Products found for Mortgage CRM Software
Pipedrive
Pipedrive supports sales professionals in managing every phase of the sales process, from lead generation to customer contact. Forecasting enables sales reps to close more deals, and visual pipelines clarify what stage a lead is in and what action is required. Users can simplify and streamline tasks with automation and AI capabilities. It offers integrations and an open API, so companies can plug in third-party apps to further extend its capabilities.
Salesforce Sales Cloud
Suitable for companies of any size, Salesforce Sales Cloud delivers sales and customer service capabilities for both the B2B and B2C domains. It helps businesses work more efficiently, easily surface key metrics and share business data via integration. Capabilities include real-time tracking, visual workflows, forecasting, marketing tools and reports.Equipped with a mobile app for iOS and Android devices and deployed in the cloud, it enables unrestricted access so users can work from anywhere.
Zoho CRM
Zoho CRM enables an organization’s sales force to work more effectively and close more deals. It incorporates lead management, marketing automation, contact management, multichannel forecasting, territory management, and a host of other capabilities.Built with conversational AI, it supports users by predicting lead and deal success, offering a voice assistant, and suggesting activities to automate based on behavior analysis. Users can leverage workflow automation to streamline manual tasks and stay on top of performance with real-time reporting and analytics.
Dynamics 365 CRM
Microsoft Dynamics 365 CRM (formerly known as Microsoft Dynamics CRM) offers a suite of customer-focused capabilities to facilitate marketing, sales and customer service activities. Organizations can implement the products separately for specific business cases or together for a unified ecosystem. Field service and project service automation can be included if desired. It includes social media features, an onboarding dashboard and APIs that support modifying campaign elements. Visual editors enable creating and deploying mobile and web apps without the need for code. It’s available both in the cloud and on-premise. Features like Power BI and PowerApps are included only in the cloud version.
HubSpot CRM
HubSpot CRM provides a full suite of capabilities that aid smart teamwork and allow companies to track, organize and close sales seamlessly. It’s entirely free of charge and provides automated contact management, customized tracking and reporting.App marketplace integrations let users expand performance capability based on their needs to achieve optimum business growth. Additionally, users can increase traffic, generate revenue, connect and manage leads all from one panel. The option to connect with the marketing, sales, service and CMS hubs allows companies to receive even greater functionality.
Insightly
Insightly is a cloud-based platform with tools that support every phase of the customer lifecycle. The solution’s capabilities allow organizations to accomplish sales activities, nurture customer relationships and manage projects to deliver on customer orders. The software is best suited for small businesses, although several larger companies have had success with the product as well.
Streak CRM
Streak CRM is built into Gmail, allowing users to manage common sales tasks directly from their inbox. It facilitates pipeline management so users can track leads, follow up, collaborate and close deals. Three different pricing tiers make it useful for both individuals who need basic functions and companies that require more advanced capabilities. In addition to managing a pipeline, users can also leverage it to manage projects, foster business relationships, run fundraisers, provide customer support and execute other projects that require tracking details.
Infusionsoft
Infusionsoft by Keap is a comprehensive software platform designed to help small businesses save time and grow revenue. Rated as a top sales product for SMBs in 2019, this vendor brings automation and organization to sales and marketing activities. The available toolkit allows small businesses to gain extensive control over their efforts to help form personal, lasting connections with their customers. This product is suitable for individual business owners or small teams looking to scale and handle an increasing task load. The implementation includes a required kickstart package (available in three different price tiers) that helps users get set up with the program and positions them for success.
Freshsales
Freshsales is a cloud solution suitable for small and medium businesses across different industry verticals. Being one of the sales management and customer engagement offerings from Freshworks, it provides comprehensive features for managing leads and deals. Capabilities include a chronological timeline view of customer journey, AI-based lead scoring, built-in one-click phone, and native mobile apps for Android and iOS devices.
Spiro
Spiro employs native AI capabilities to help companies proactively manage leads and customers. It can be leveraged for common tasks like lead management and activity tracking, as well as more advanced functions such as sales enablement and analytics.It helps evaluate sales data and assists sales teams by sending reminders to update contacts, change pipeline status, correct inconsistencies and more.
Agile CRM
Agile CRM is an all-in-one cloud platform that enables companies to handle all activities and tasks across the customer lifecycle. With integrated modules for marketing, sales and service, it provides capabilities such as contact management, a deal pipeline, lead scoring, project management, email marketing and campaigns, service automation, and live chat.Targeted primarily at small businesses, it allows users to maintain visibility into contacts, boost results with sales enablement, engage web users and deliver comprehensive support. Free and premium versions are available.
Bloomerang
Bloomerang is a complete system allowing nonprofit organizations to manage donor relationships, events and fundraising. Its emphasis on donor engagement and retention supports company growth.Capabilities include email marketing, online giving, grant tracking, donor surveys, data segmentation, dashboards, reporting and prospect research. Deployment via Amazon Cloud Services provides security and scalability. It’s available to both U.S. and Canadian organizations.
Bitrix24
Bitrix24 facilitates the execution of the customer journey. It supplies organizations with tools for marketing, sales and customer service activities such as lead generation, marketing automation, campaign management and call center support.It comes with a free edition for companies with less advanced needs or a smaller budget. Deployment is available in the cloud and on-premise. It’s suitable for smaller businesses as well as enterprises with up to 50,000 employees.
Top Producer
Top Producer offers a set of cloud-based solutions tailored for the real estate industry, enabling brokers and agents to be more effective with their marketing and sales efforts. A tiered pricing model provides flexibility based on an agency’s needs.It’s mainly used by small businesses but can support larger companies as well. Capabilities include a client database, contact profiles, website builder, lead generation, automated email marketing, reports, lead management and integrations.
Less Annoying CRM
Less Annoying CRM is designed to help small businesses make it simple and efficient to handle activities surrounding leads and customers. It gives companies an easy-to-use, cloud-based platform for storing contacts, tracking leads and managing tasks to help close more deals.
Sugar Sell
Sugar Sell, formerly SugarCRM, is a sales automation solution suitable for small, medium and large businesses. It offers contact, call and email management, dashboards, reporting, integrations, customer journey management, sales forecasting, and business process management (BPM) capabilities.It consolidates customer data into a central location for sales professionals to gain visibility into the conversations, actions and emails related to each contact or account. Cloud deployment is available, and on-premise deployment comes with the Sugar Enterprise edition.
Nimble CRM
Nimble is a one-stop solution for managing and organizing contacts, setting reminders, building and maintaining relationships, finding opportunities, and meeting goals. It provides complete information on the customer's history and their deal status. Users can set up a structured to-do list for teams.It allows users to engage and interact with prospects and customers on a personalized level, enabling them to stay connected across the entire customer journey.
LionDesk
LionDesk delivers cloud-based marketing and sales tools tailored to professionals in the real estate industry. Suitable for individuals, teams and brokerages, it provides a single place to manage client relationships.It helps import leads from other sources, organize information, manage processes, connect with clients, boost closed deals and track tasks. Capabilities include contact management, property management, video emails and texts, pipeline management, automation, and marketing campaigns.
Nutshell CRM
Nutshell is a cloud-based platform that helps organize operations and reporting processes. It provides customization options that can cater to specific industry needs. The user-friendly interface allows users to make changes and adapt quickly irrespective of technical skill. Features include contact management, email campaigns, a mobile app, pipelines and unlimited storage.
kvCORE
Designed for the real estate industry, kvCORE is a cloud-based, all-in-one platform equipped with smart relationship management, a lead engine, web and IDX, transactions, listings, a marketing autopilot feature and business analytics. It allows users to generate leads from different sources and shortlist them. The K+Team offering provides lead acquisition and relationship management features that help drive business.
DonorPerfect
DonorPerfect is a comprehensive fundraising solution that helps non-profits nurture donor relationships. It helps manage donations, receipts, contacts, emails and fundraising initiatives from a single system. Capabilities include integrated online donation forms, automatic monthly giving, standard and custom reports, auction management, Constant Contact email and a network of integrated partner products. It helps save time and offers pricing packages to meet any budget.
ZoomInfo
ZoomInfo provides a detailed contact directory for simplified marketing outreach. It supports lead generation, sales management and revenue tracking, and helps improve productivity by systematizing work. Users can leverage analytics and prioritize marketing efforts, sales prospects and align teams for effective outcomes. The ability to locate and align required contacts from desired domains reduces anonymity rates. Data-driven, it helps businesses make insightful strategies, connect with the right audience, boost business growth and provide custom solutions.
ClientLook
ClientLook is a cloud-based solution that helps users by combining contact management, deal tracking and client collaboration with a property module to organize real estate operations. Other key features include pipeline tracking, email marketing and listing management. It also helps back-office assistants with data entry, online lead capture and listing administration, along with an option to leverage a free team of virtual assistants to save time and operational costs. It was acquired by Lightbox in January 2020.
Siebel
Siebel CRM supports marketing, sales, service and other key areas of customer interaction via a suite of more than 35 products. It helps businesses of all sizes enhance customer experiences and automate processes. Implement as many or as few of the individual modules as desired for a highly flexible environment.
Vtiger
Vtiger is a cloud-based suite of marketing, sales and help desk offerings, which can be deployed separately or as an integrated, all-in-one ecosystem. It enables companies to eliminate silos and improve connections with customers.Though designed to serve small and mid-sized businesses, it’s capable of handling the needs of Fortune 500 organizations. It’s accessible on Android and iOS devices, enabling work from anywhere.
GreenRope
GreenRope, a cloud-based CRM software, consolidates and optimizes email marketing, social media, sales, event and project management simultaneously. It bridges the gap between sales and marketing to make data and processes easily accessible and transparent. Its all-in-one operations modules simplify business processes to deliver optimized omnichannel customer experiences.
Capsule CRM
Capsule CRM is a cloud-based solution for small to medium businesses. It helps foster customer relationships with features like email marketing, website personalization, social media service, automated reminders and more. Organizations can enter basic contact information, pipelines, goals and budgets and start building an in-depth, personalized pipeline with full access to customer details.
Copper CRM
Designed to integrate with Gmail and other Google Apps, Copper (formerly ProsperWorks) is a comprehensive and easy-to-use platform. It helps small and medium-sized businesses automate core operations; manage leads, sources and opportunities; streamline sales processes; uncover actionable insights; and nurture customer relationships. It enables users to check email threads and past interactions. It also acts as an alternative for goal setting and forecast management, as it converts sales bottlenecks into visible opportunities.
Follow Up Boss
Follow Up Boss is a cloud-based software suite that helps users automate real estate lead conversion and sales follow up. Its inclusions let users close more deals and grow their business in an organized manner. It aggregates leads from various sources and automates workflows and communication using rule-based engines and pre-formatted templates to support the entire customer lifecycle.
GoldMine
Suitable for businesses of all sizes, GoldMine Premium CRM offers a central platform to manage customer and prospect relationships efficiently. It ensures improved productivity and streamlined operations, and helps save money. Users can leverage it for contact management and customer support. They can also manage marketing programs and sales pipelines. A database is available at several tiered levels for organizations with different requirements. Capabilities include sales automation, a help desk and call center and CTI applications, along with enhanced features like easy-to-use interface, marketing automation, web self-service, channel management, knowledge management and analytics.
Act! CRM
Act! is a contact and client management tool built by Swiftpage that helps manage a central repository of information related to prospects, leads, opportunities and clients. It stores contact details, account history, interactions, notes and activities.Available both on-premise and with cloud hosting, it offers sales and marketing automation to support business growth through sales, engagement and retention.
Realvolve
Designed to help real estate agents and teams, Realvolve’s cloud-based platform helps automate workflows and handle communications efficiently. It helps manage information such as property listings, clients, documents, escrow correspondence, events and tasks. Users can leverage it to customize marketing campaigns for clients on anniversaries and birthdays based on personal and professional details. It also allows sending emails and SMSs about new deals.
Salesforce
Salesforce delivers an end-to-end suite of products for managing customer interactions at every stage of the process, as well delivering advanced analytics, custom developments and more. Organizations can deploy them alone or as part of an integrated environment to gain extensive flexibility based on business needs. Its most prominent offerings are Sales Cloud, Marketing Cloud, Service Cloud and Commerce Cloud.
Redtail CRM
Redtail CRM is a web-based system that enables financial professionals to manage prospects and clients. It helps track client data, automate time-consuming tasks, organize records and more. Capabilities include contact management, email, reports, seminar management and integrations.
Neon CRM
Neon CRM is a cloud-based solution built by Neon One that helps nonprofit organizations streamline day to day processes for more efficiency and manage fundraising events, memberships and volunteers through automation. Users can leverage it to build nonprofit websites while facilitating real-time credit card processing and recurring payments. These inclusions help enhance online donations while reducing manual work.
PipelineDeals
Designed to serve small and midsize businesses, PipelineDeals is equipped with sales-focused features, enabling sales teams to automate redundant tasks and nurture relationships with customers. With an intuitive user interface, it helps set up scalable processes, resulting in improved productivity and increased profitability. Deal management and sales acceleration tools expedite the sales cycle, and help set and track targets. A sales dashboard offers a 360-degree view of performance status, while lead management capabilities help streamline lead generation and nurturing. Customizations ensure enhanced experience and expanded functionality.
Call SelectHub for a free 15-minute selection analysis: 1-855-850-3850
Pricing Guide
See the Price/User for the top Mortgage CRM Software… plus the most important considerations and questions to ask when shopping.
![](https://d3uimxdj41cg3o.cloudfront.net/categories/299a23a2291e2126b91d54f3601ec162-85c3134879c301b2c6ff5a190c5efdc1/resources/original/logo.jpg?1685568808)
Real People... with Data
We know selecting software can be overwhelming. You have a lot on the line and we want you to make your project a success, avoiding the pitfalls we see far too often.
As you get started with us, whether it be with Software Requirements templates, Comparing, Shortlisting Vendors or obtaining that elusive Pricing you need; know that we are here for you.
Our Market Research Analysts will take calls, and in 10 minutes, take your basic requirements and recommend you a shortlist to start with.
Narrow Down Your Solution Options Easily
closeApplying filters...
Search by what Product or Type or Software are you looking for