Best Hotel CRM Software
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PRODUCTS
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PRICE GUIDE
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BUYER'S GUIDE
Buyer's Guide
By Shweta Joshi, Market Analyst and Technical Content Writer at SelectHub
The hotel and hospitality industry thrives on positive customer experiences, but providing them is easier said than done. Niche-specific CRMs, like hotel CRM software, centralize and manage all customer data to streamline communication, enhance experiences, automate operations and more.
Looking for a way to streamline your channel management, or better manage your guest communications and engagement? Hotel CRM might be the right choice for you. This buyer’s guide will go over the features and benefits of a system to help you pick an ideal solution.
Executive Summary
- Hotel CRM manages guest interactions, automates operations and centralizes data.
- Key features include guest management, room management, staff management, channel management and integrated payment processing.
- Ask potential vendors questions before committing to a purchase.
What Is Hotel CRM Software?
Hotel CRM software is a set of tools hotels use to manage and analyze guest interactions and data. It streamlines and automates processes such as room management, guest communications and marketing campaigns.
Primary Benefits
Hotel CRM software provides several benefits that include:
Enhanced Guest Communication and Engagement
The software allows hotels to easily communicate with guests before, during and after their stay. Hotels can send automated emails and SMS messages to guests for things like reservation confirmations, pre-arrival upsells, post-stay surveys and more.
It also allows hotels to segment their guest database and send targeted messages to specific groups of guests.
Increased Efficiency
Automating reservation management and marketing campaigns saves time and reduces errors. Hotel CRM software typically includes features like an integrated booking engine, automated email campaigns, and a centralized guest database.
Better Data Management and Analysis
The software helps hotels collect, store, and analyze guest data to gain insights into their preferences and behavior. This data can be used to improve marketing efforts, upsell, cross-sell and optimize room prices.
Key Features & Functionality
The primary features of hotel CRM software typically include:
- AI Chatbots
- Chatbot Platforms
- Chatbot
- Cloud CRM
- Complaint Management
- Computer Inventory
- Contact Management
- CRM For Commercial Real Estate
- CRM For Consulting
- CRM Insurance
- CRM
- CRM Software for Project Management
- Customer Database
- Customer Engagement Platforms
- Customer Profile
- Customer Retention
- Customer Service
- Customer Success
- Ecommerce CRM
- Email Ticketing Systems
- Email Tracking
- Financial Services CRM
- Fundraising CRM
- Help Desk
- Help Desk Software For Schools
- Influencer Marketing
- Issue Tracking
- Knowledge Base
- Lead Management
- Live Chat
- Marketing Analytics Software Tools
- Marketing Attribution
- Mortgage CRM
- Remote Desktop
- Restaurant CRM
- Retail CRM
- Sales Force Automation
- Service Request
- Ticketing
- Travel Agency
- Venue Management
Guest Management | Store and manage guest information, such as contact details, booking history, and preferences for personalized communication and targeted marketing efforts. |
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Room Management | Manage room inventory, rates and reservations. Track if rooms are available, occupied or out of service. |
Communication Management | Manage interactions with guests, keep track of guest history and personalize communication for improved satisfaction. |
Channel Management | Manage reservations and room inventory across multiple booking channels, such as business websites, online travel agencies or through a central reservation system. |
Staff Management | Manage staff schedules, assign tasks and track performance. |
Workflow Automation | Automate repetitive tasks such as sending confirmation emails or follow-up messages. |
Integrated Payment Processing | Integrate with payment gateways for seamless payment processing. Easily manage bookings, reservations and payments. |
Reporting and Analytics | Access real-time data and generate reports on key performance indicators like occupancy rates, revenue and guest satisfaction. |
Software Comparison Strategy
When looking to invest in hotel CRM software, it’s important to have a clear comparison strategy in place. Some key considerations when comparing options include:
- Identify your specific needs and goals.
- Research different software options and compare their features and pricing.
- Consider the software’s scalability and flexibility.
- Evaluate the level of customer support and training provided by the vendor.
- Look for integrations with other systems you’re already using.
Cost & Pricing Considerations
When evaluating the costs associated with implementing hotel CRM software, consider licensing, implementation, maintenance, support and training fees.
Licensing costs for these systems can vary widely. They’re usually based on factors like the number of hotel rooms, users numbers and the level of functionality offered.
Subscription-based models and perpetual licenses are common options. There may be additional implementation costs for customization and data migration.
Ongoing maintenance and support costs for regular software updates and technical support are also possible. These fees may be included in the licensing agreement or charged as additional fees.
Similarly, staff training is crucial to maximize the software’s potential. Training options often include online tutorials, in-person sessions and self-paced materials. The cost of training can vary based on the complexity of the software and the needs of the staff.
The Most Popular Hotel CRM Software
Now that you know what hotel CRM can do, how do you decide on a product? Our analysts have curated some of the most popular hotel CRM solutions on the market. Check out our picks below!
Zoho CRM
Zoho CRM offers a range of features to streamline operations, improve guest experiences and increase revenue. It provides a centralized platform to manage reservations, guest profiles, room inventory and more.
With Zoho CRM, hotels can automate and optimize their sales, marketing and customer service processes to improve guest satisfaction.
Lead Source View in Zoho CRM.
Salesforce Sales Cloud
Salesforce Sales Cloud offers a range of features to help hotels manage their customer relationships. It provides tools for managing guest interactions, tracking guest history, and automating sales and marketing processes.
It also integrates seamlessly with other Salesforce products, such as Salesforce Marketing Cloud and Salesforce Service Cloud, to provide a holistic view of the customer journey.
Dashboard View in Salesforce Sales Cloud.
HubSpot Sales
HubSpot Sales provides a comprehensive and intuitive platform for managing customer interactions and streamlining sales processes. It offers features such as lead management, email tracking, and automation that can help hotels increase revenue and improve customer satisfaction.
Its integration with other HubSpot tools centralizes all data to make more informed business decisions.
Contact Management in HubSpot Sales.
Questions To Ask
Ask these questions to get a better understanding of your company’s requirements:
- What’s our budget?
- What are the specific needs and goals of our business?
- How will the software integrate with our current systems and processes?
- How will the software help us analyze and understand customer data and behavior?
- How will we track and measure the system’s success?
Ask these questions to potential vendors to learn more about them and their software:
- Can you provide case studies or references from hotels similar to ours that use your software?
- How does your software handle data migration?
- How long does it typically take to fully implement the system?
- How does the system support reporting and analytics?
- How do you handle data security and compliance with industry regulations?
Next Steps
Hotel CRM software can improve both the quality and speed of guest communications and engagement. It also helps you gain valuable insight into your data for better decision-making.
Still feeling overwhelmed? Get started today with our comparison report to gain insight into top hotel CRM software leaders.
Product Comparisons
- Top Salesforce Alternatives
- Top HubSpot Alternatives
- Zoho CRM vs. HubSpot Sales
- HubSpot Sales vs. Salesforce Sales Cloud
- Salesforce vs. Act! vs. Zoho
Additional Resources
Products found for Hotel CRM Software
Pipedrive
Pipedrive supports sales professionals in managing every phase of the sales process, from lead generation to customer contact. Forecasting enables sales reps to close more deals, and visual pipelines clarify what stage a lead is in and what action is required. Users can simplify and streamline tasks with automation and AI capabilities. It offers integrations and an open API, so companies can plug in third-party apps to further extend its capabilities.
Salesforce Sales Cloud
Suitable for companies of any size, Salesforce Sales Cloud delivers sales and customer service capabilities for both the B2B and B2C domains. It helps businesses work more efficiently, easily surface key metrics and share business data via integration. Capabilities include real-time tracking, visual workflows, forecasting, marketing tools and reports.Equipped with a mobile app for iOS and Android devices and deployed in the cloud, it enables unrestricted access so users can work from anywhere.
Zoho CRM
Zoho CRM enables an organization’s sales force to work more effectively and close more deals. It incorporates lead management, marketing automation, contact management, multichannel forecasting, territory management, and a host of other capabilities.Built with conversational AI, it supports users by predicting lead and deal success, offering a voice assistant, and suggesting activities to automate based on behavior analysis. Users can leverage workflow automation to streamline manual tasks and stay on top of performance with real-time reporting and analytics.
Dynamics 365 CRM
Microsoft Dynamics 365 CRM (formerly known as Microsoft Dynamics CRM) offers a suite of customer-focused capabilities to facilitate marketing, sales and customer service activities. Organizations can implement the products separately for specific business cases or together for a unified ecosystem. Field service and project service automation can be included if desired. It includes social media features, an onboarding dashboard and APIs that support modifying campaign elements. Visual editors enable creating and deploying mobile and web apps without the need for code. It’s available both in the cloud and on-premise. Features like Power BI and PowerApps are included only in the cloud version.
HubSpot CRM
HubSpot CRM provides a full suite of capabilities that aid smart teamwork and allow companies to track, organize and close sales seamlessly. It’s entirely free of charge and provides automated contact management, customized tracking and reporting.App marketplace integrations let users expand performance capability based on their needs to achieve optimum business growth. Additionally, users can increase traffic, generate revenue, connect and manage leads all from one panel. The option to connect with the marketing, sales, service and CMS hubs allows companies to receive even greater functionality.
Insightly
Insightly is a cloud-based platform with tools that support every phase of the customer lifecycle. The solution’s capabilities allow organizations to accomplish sales activities, nurture customer relationships and manage projects to deliver on customer orders. The software is best suited for small businesses, although several larger companies have had success with the product as well.
Streak CRM
Streak CRM is built into Gmail, allowing users to manage common sales tasks directly from their inbox. It facilitates pipeline management so users can track leads, follow up, collaborate and close deals. Three different pricing tiers make it useful for both individuals who need basic functions and companies that require more advanced capabilities. In addition to managing a pipeline, users can also leverage it to manage projects, foster business relationships, run fundraisers, provide customer support and execute other projects that require tracking details.
Infusionsoft
Infusionsoft by Keap is a comprehensive software platform designed to help small businesses save time and grow revenue. Rated as a top sales product for SMBs in 2019, this vendor brings automation and organization to sales and marketing activities. The available toolkit allows small businesses to gain extensive control over their efforts to help form personal, lasting connections with their customers. This product is suitable for individual business owners or small teams looking to scale and handle an increasing task load. The implementation includes a required kickstart package (available in three different price tiers) that helps users get set up with the program and positions them for success.
Freshsales
Freshsales is a cloud solution suitable for small and medium businesses across different industry verticals. Being one of the sales management and customer engagement offerings from Freshworks, it provides comprehensive features for managing leads and deals. Capabilities include a chronological timeline view of customer journey, AI-based lead scoring, built-in one-click phone, and native mobile apps for Android and iOS devices.
Spiro
Spiro employs native AI capabilities to help companies proactively manage leads and customers. It can be leveraged for common tasks like lead management and activity tracking, as well as more advanced functions such as sales enablement and analytics.It helps evaluate sales data and assists sales teams by sending reminders to update contacts, change pipeline status, correct inconsistencies and more.
Agile CRM
Agile CRM is an all-in-one cloud platform that enables companies to handle all activities and tasks across the customer lifecycle. With integrated modules for marketing, sales and service, it provides capabilities such as contact management, a deal pipeline, lead scoring, project management, email marketing and campaigns, service automation, and live chat.Targeted primarily at small businesses, it allows users to maintain visibility into contacts, boost results with sales enablement, engage web users and deliver comprehensive support. Free and premium versions are available.
Bloomerang
Bloomerang is a complete system allowing nonprofit organizations to manage donor relationships, events and fundraising. Its emphasis on donor engagement and retention supports company growth.Capabilities include email marketing, online giving, grant tracking, donor surveys, data segmentation, dashboards, reporting and prospect research. Deployment via Amazon Cloud Services provides security and scalability. It’s available to both U.S. and Canadian organizations.
Bitrix24
Bitrix24 facilitates the execution of the customer journey. It supplies organizations with tools for marketing, sales and customer service activities such as lead generation, marketing automation, campaign management and call center support.It comes with a free edition for companies with less advanced needs or a smaller budget. Deployment is available in the cloud and on-premise. It’s suitable for smaller businesses as well as enterprises with up to 50,000 employees.
Top Producer
Top Producer offers a set of cloud-based solutions tailored for the real estate industry, enabling brokers and agents to be more effective with their marketing and sales efforts. A tiered pricing model provides flexibility based on an agency’s needs.It’s mainly used by small businesses but can support larger companies as well. Capabilities include a client database, contact profiles, website builder, lead generation, automated email marketing, reports, lead management and integrations.
Less Annoying CRM
Less Annoying CRM is designed to help small businesses make it simple and efficient to handle activities surrounding leads and customers. It gives companies an easy-to-use, cloud-based platform for storing contacts, tracking leads and managing tasks to help close more deals.
Sugar Sell
Sugar Sell, formerly SugarCRM, is a sales automation solution suitable for small, medium and large businesses. It offers contact, call and email management, dashboards, reporting, integrations, customer journey management, sales forecasting, and business process management (BPM) capabilities.It consolidates customer data into a central location for sales professionals to gain visibility into the conversations, actions and emails related to each contact or account. Cloud deployment is available, and on-premise deployment comes with the Sugar Enterprise edition.
Nimble CRM
Nimble is a one-stop solution for managing and organizing contacts, setting reminders, building and maintaining relationships, finding opportunities, and meeting goals. It provides complete information on the customer's history and their deal status. Users can set up a structured to-do list for teams.It allows users to engage and interact with prospects and customers on a personalized level, enabling them to stay connected across the entire customer journey.
LionDesk
LionDesk delivers cloud-based marketing and sales tools tailored to professionals in the real estate industry. Suitable for individuals, teams and brokerages, it provides a single place to manage client relationships.It helps import leads from other sources, organize information, manage processes, connect with clients, boost closed deals and track tasks. Capabilities include contact management, property management, video emails and texts, pipeline management, automation, and marketing campaigns.
Nutshell CRM
Nutshell is a cloud-based platform that helps organize operations and reporting processes. It provides customization options that can cater to specific industry needs. The user-friendly interface allows users to make changes and adapt quickly irrespective of technical skill. Features include contact management, email campaigns, a mobile app, pipelines and unlimited storage.
kvCORE
Designed for the real estate industry, kvCORE is a cloud-based, all-in-one platform equipped with smart relationship management, a lead engine, web and IDX, transactions, listings, a marketing autopilot feature and business analytics. It allows users to generate leads from different sources and shortlist them. The K+Team offering provides lead acquisition and relationship management features that help drive business.
DonorPerfect
DonorPerfect is a comprehensive fundraising solution that helps non-profits nurture donor relationships. It helps manage donations, receipts, contacts, emails and fundraising initiatives from a single system. Capabilities include integrated online donation forms, automatic monthly giving, standard and custom reports, auction management, Constant Contact email and a network of integrated partner products. It helps save time and offers pricing packages to meet any budget.
ZoomInfo
ZoomInfo provides a detailed contact directory for simplified marketing outreach. It supports lead generation, sales management and revenue tracking, and helps improve productivity by systematizing work. Users can leverage analytics and prioritize marketing efforts, sales prospects and align teams for effective outcomes. The ability to locate and align required contacts from desired domains reduces anonymity rates. Data-driven, it helps businesses make insightful strategies, connect with the right audience, boost business growth and provide custom solutions.
ClientLook
ClientLook is a cloud-based solution that helps users by combining contact management, deal tracking and client collaboration with a property module to organize real estate operations. Other key features include pipeline tracking, email marketing and listing management. It also helps back-office assistants with data entry, online lead capture and listing administration, along with an option to leverage a free team of virtual assistants to save time and operational costs. It was acquired by Lightbox in January 2020.
Siebel
Siebel CRM supports marketing, sales, service and other key areas of customer interaction via a suite of more than 35 products. It helps businesses of all sizes enhance customer experiences and automate processes. Implement as many or as few of the individual modules as desired for a highly flexible environment.
Vtiger
Vtiger is a cloud-based suite of marketing, sales and help desk offerings, which can be deployed separately or as an integrated, all-in-one ecosystem. It enables companies to eliminate silos and improve connections with customers.Though designed to serve small and mid-sized businesses, it’s capable of handling the needs of Fortune 500 organizations. It’s accessible on Android and iOS devices, enabling work from anywhere.
GreenRope
GreenRope, a cloud-based CRM software, consolidates and optimizes email marketing, social media, sales, event and project management simultaneously. It bridges the gap between sales and marketing to make data and processes easily accessible and transparent. Its all-in-one operations modules simplify business processes to deliver optimized omnichannel customer experiences.
Capsule CRM
Capsule CRM is a cloud-based solution for small to medium businesses. It helps foster customer relationships with features like email marketing, website personalization, social media service, automated reminders and more. Organizations can enter basic contact information, pipelines, goals and budgets and start building an in-depth, personalized pipeline with full access to customer details.
Copper CRM
Designed to integrate with Gmail and other Google Apps, Copper (formerly ProsperWorks) is a comprehensive and easy-to-use platform. It helps small and medium-sized businesses automate core operations; manage leads, sources and opportunities; streamline sales processes; uncover actionable insights; and nurture customer relationships. It enables users to check email threads and past interactions. It also acts as an alternative for goal setting and forecast management, as it converts sales bottlenecks into visible opportunities.
Follow Up Boss
Follow Up Boss is a cloud-based software suite that helps users automate real estate lead conversion and sales follow up. Its inclusions let users close more deals and grow their business in an organized manner. It aggregates leads from various sources and automates workflows and communication using rule-based engines and pre-formatted templates to support the entire customer lifecycle.
GoldMine
Suitable for businesses of all sizes, GoldMine Premium CRM offers a central platform to manage customer and prospect relationships efficiently. It ensures improved productivity and streamlined operations, and helps save money. Users can leverage it for contact management and customer support. They can also manage marketing programs and sales pipelines. A database is available at several tiered levels for organizations with different requirements. Capabilities include sales automation, a help desk and call center and CTI applications, along with enhanced features like easy-to-use interface, marketing automation, web self-service, channel management, knowledge management and analytics.
Act! CRM
Act! is a contact and client management tool built by Swiftpage that helps manage a central repository of information related to prospects, leads, opportunities and clients. It stores contact details, account history, interactions, notes and activities.Available both on-premise and with cloud hosting, it offers sales and marketing automation to support business growth through sales, engagement and retention.
Realvolve
Designed to help real estate agents and teams, Realvolve’s cloud-based platform helps automate workflows and handle communications efficiently. It helps manage information such as property listings, clients, documents, escrow correspondence, events and tasks. Users can leverage it to customize marketing campaigns for clients on anniversaries and birthdays based on personal and professional details. It also allows sending emails and SMSs about new deals.
Salesforce
Salesforce delivers an end-to-end suite of products for managing customer interactions at every stage of the process, as well delivering advanced analytics, custom developments and more. Organizations can deploy them alone or as part of an integrated environment to gain extensive flexibility based on business needs. Its most prominent offerings are Sales Cloud, Marketing Cloud, Service Cloud and Commerce Cloud.
Redtail CRM
Redtail CRM is a web-based system that enables financial professionals to manage prospects and clients. It helps track client data, automate time-consuming tasks, organize records and more. Capabilities include contact management, email, reports, seminar management and integrations.
Neon CRM
Neon CRM is a cloud-based solution built by Neon One that helps nonprofit organizations streamline day to day processes for more efficiency and manage fundraising events, memberships and volunteers through automation. Users can leverage it to build nonprofit websites while facilitating real-time credit card processing and recurring payments. These inclusions help enhance online donations while reducing manual work.
PipelineDeals
Designed to serve small and midsize businesses, PipelineDeals is equipped with sales-focused features, enabling sales teams to automate redundant tasks and nurture relationships with customers. With an intuitive user interface, it helps set up scalable processes, resulting in improved productivity and increased profitability. Deal management and sales acceleration tools expedite the sales cycle, and help set and track targets. A sales dashboard offers a 360-degree view of performance status, while lead management capabilities help streamline lead generation and nurturing. Customizations ensure enhanced experience and expanded functionality.
Call SelectHub for a free 15-minute selection analysis: 1-855-850-3850
Pricing Guide
See the Price/User for the top Hotel CRM Software… plus the most important considerations and questions to ask when shopping.
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