Best Marketing Software
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PRODUCTS
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BUYER'S GUIDE
Buyer's Guide
By Divya Dugar, Marketing Analyst at SelectHub
Marketing software unleashes the full value of your marketing dollars by attracting visitors, converting them into leads and increasing your revenue. Your marketing software allows you to identify, reach, engage and convert your target audience into paying customers and keep them coming back.
While talent, work ethic and creativity have their place, best-in-class marketers adopt technology more readily to engage with their visitors.
Executive Summary
- Marketing software doesn’t exist in isolation, and businesses should target building a marketing stack in which data flows seamlessly from one tool to the other.
- Marketing software has become integral to businesses of all sizes to attract prospects and nurture leads till they move to the sales teams.
- Some of the primary marketing landscape trends are metaverse and AI, chatbots, machine translation, video marketing, influencer marketing and more.
- A few questions you should ask your team before even considering buying marketing software are about integrations, how data will flow from one tool to the other, mobile support and users.
- What Is Marketing Software?
- Deployment Methods
- Primary Benefits
- Implementation Goals
- Basic Features & Functionality
- Advanced Features & Functionality
- Marketing Software Trends
- Software Comparison Strategy
- Cost & Pricing Considerations
- The Most Popular Marketing Software
- Questions To Ask Yourself
- Questions To Ask Vendors
- In Conclusion
- Product Comparisons
- Additional Resources
What Is Marketing Software?
Marketing software is a set of digital tools that organizations use to attract visitors, convert them into paying customers and keep them coming back. Marketers set up the systems to execute campaigns to reach their target audiences.
The proliferation of mobile devices and the rapid rise in internet penetration has led to print media's slow and steady demise. Reaching your audience was and will always be necessary. This necessity led to the steady growth of marketing software. Traditional marketing efforts have to be complemented by digital marketing efforts.
End-to-end tools are hard to find, making exploring the software landscape complex.
Let’s take a look at the types of marketing software.
Types of Marketing Software
Typically businesses will create a marketing stack, also known as a martech stack, over time, with data flowing from one solution to another if deployed properly. However, a bad integration won’t allow data to flow freely, and reports won’t give the complete picture.
- CRM
- Social Media Marketing
- Email Marketing
- Marketing Automation
- SMS Marketing
- Marketing Analytics
- Brand Management
- SEO Management
- Content Management System
- Supportive Tools
- Video Conferencing Software
- Data Visualization Tools
- Content Marketing Software
- Visual Editing
- Project Management Software
Deployment Methods
Digital marketing campaigns can deploy through cloud-based or on-premise tools. The question is, which one suits your organization? Let’s take a look.
Most marketing software is available for deployment over the cloud. Deploying marketing software on internal servers can be costly and difficult to implement. Also, not all software tools can be implemented in the same way. Depending on the scale of your business and how sensitive your data is, you may prefer implementing software on the cloud.
Primary Benefits
Marketing software offers benefits that go beyond sales and revenue. Businesses benefit from digital marketing software because it automates many time-consuming and repetitive processes. Let’s review the five top benefits of using digital marketing software.
Build Your Brand
Brand building is a foundational aspect of marketing because leads engage with brands and are often willing to pay a higher price because of trust. With consistency in messaging and engagement, all marketers focus on reaching their target audiences and ensuring that repeat purchases and word-of-mouth marketing happens.
Marketers can use a centralized database to maintain brand consistency across channels and manage workflows and collaterals. Data gathering and social listening are crucial to effective brand building, and marketing software helps marketers do just that. While brand-building initiatives may not pay off immediately, they have long-term implications.
Align Sales and Marketing
Marketing software helps businesses systemize lead generation ensuring that leads keep coming so that the sales team can reach them and close deals. Without a lead flow system, your sales team will not be able to qualify the leads.
Without such qualifications, the goals set by businesses at the beginning of a year won’t materialize. Marketing software builds sales pipelines with a focus on buyer personas and helps sales teams set up messaging and campaigns that deliver results.
Generate, Score, Manage and Nurture Leads
The ultimate goal of digital marketing software is generating leads, but it doesn’t stop there. It helps your business qualify leads as they move from marketing to sales-qualified leads.
This aspect ensures that your sales team can contact prospects as soon as they qualify and are ready to buy.
Personalize Messaging
We live in the age of hyper-personalization. However, the challenges of the landscape are many. Consumers expect quality content tailored to their interests, and marketers wish to get the most bang for their buck. Governments and allied agencies are adapting to a post-internet world by implementing privacy policies to protect the population from exploitation.
The only way to do it is by tracking and using the data to follow your customer to where they are. The future is a cookieless world, with MAANG’s (Meta, Amazon, Apple, Netflix and Google) interest in first-party cookies and the slow scraping of third-party cookies.
Marketing software helps you navigate all those challenges without landing in a legal quagmire of local, national and international privacy laws while increasing the likelihood of your message reaching your target audience.
Localize
Localization becomes increasingly important as businesses identify niche pockets of people who like and buy their products/services. Marketing software lets you localize the message you send to your target audience. This feature is useful because it lets you adapt your product/service and the messaging around it to attract a specific market segment.
Localization is an important component when we talk about personalization in brand messaging. Localized marketing campaigns can be the key to generating high-quality leads resulting in you achieving your revenue goals.
Let's look at some of the implementation goals you must consider before selecting a software stack for your organization.
Implementation Goals
The first question you should ask yourself is what you wish to achieve with your marketing efforts. Maybe you want to attract quality leads. Maybe you want to boost your brand image. Your implementation goals will guide you toward your true north.
Here are a few suggestions to consider while zeroing in on your implementation goals.
Goal 1 Execute Focused Campaigns | Collect data from social listening, your CRM system, email campaigns and more to create and send personalized messaging to deliver results. Deliver campaigns that build your brand and drive revenue. |
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Goal 2 Nurture Qualified Leads | Nurture leads to ensure top-of-the-mind recall for your prospects. Regular engagement with prospects and clients establishes your brand and nurtures them so they can move along the buying cycle. |
Goal 3 Attract New Customers | Build scalable strategies to expand your reach and attract new customers. Measure your acquisition efforts using metrics such as sign-ups, trials taken, customers acquired and acquisition costs. |
Goal 4 Strengthen Industry Presence | Implement marketing campaigns to establish a presence within the industry. With consistent messaging, email newsletters and social media messaging, businesses can become prominent in the industry and attract leads. |
Goal 5 Increase Revenue | Use marketing workflows to increase revenue by creating strategies for all stages of the funnel. Use metrics such as win rate, quota attainment, recurring revenues and revenue per user. |
Basic Features & Functionality
Lead Management | Attracting prospects involves leading them through the buying journey and meeting them at every step of the way. Lead conversion rates may vary depending on your product/service and your target audiences, like conversion rates in B2C are between 1.8-19% and B2B ranges between 0.35%-40%. When your conversion rates are not between industry standards, the biggest concern may be that qualified leads aren’t entering your sales pipeline. To add to that, you must not lose sales because of incorrect lead qualifications as your prospects move along their journey from marketing-qualified lead (MQL) to sales-qualified lead (SQL). |
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Alerts and Notifications | Alerts and notifications are the top features of all marketing software. They’re important because they let your marketing team respond to leads as they arrive. Not only that, they help resolve issues that come up when implementing campaigns. |
Campaign Management | Managing marketing campaigns requires messaging and personalization with a focus on specific and measurable goals. To implement a successful campaign, marketers must know their target audience’s demographics, goals and budget while developing a prospect segmentation strategy, creating a balance between channels and content, and generating offers. Once the campaign is implemented, they should also set metrics to determine the success of the campaign. Most marketing tools support implementation and analytics but may not include segmentation capabilities. |
Reporting and Analytics | Analytics is the backbone of great decision-making. When setting up the campaigns, you should decide which metrics are important to measure the campaign's effectiveness after the campaign executes. Reports and analytics help discover how effective campaigns are while identifying areas of improvement. They also provide insight into lead conversions, generation and pipelines. |
Social Media Management | Many marketing tools have integrated social media management modules, while others are standalone tools. Social media is an important discovery tool for customers and prospects alike. Whether you have an agency that implements your campaigns or uses a DIY toolset, most prominent marketing software supports social media posting, scheduling and management. Such tools typically include posting to various social media platforms, designing profiles, creating and posting ads, building your social media posting calendar, and responding to queries, comments and posts from within the platform. Social media marketing tools let users schedule posts, while email marketing and marketing automation tools let you automate email workflows. On CMS tools, you can schedule blog posts and landing pages. |
Email Marketing | While many argue that email is dead, we are seeing the rise of email marketing. Because of its direct reach, email communication is the final step towards reaching your customer’s inbox to ensure top-of-the-mind recall and eventual purchase. Email marketing helps you automate workflows, A/B test your emails and create dynamic content for your clients. Email drives $36 for each dollar spent, with an ROI higher than any other channel. |
Prospect Relationship Management | Every point of communication is essential to converting prospects and maintaining relationships with them. A step-by-step approach to lead management is the way to go. Managing details, such as when you contacted a certain lead, can be hard without marketing software. With the help of CRM and marketing software, between which data flows seamlessly, you can track and record each interaction with prospects and customers. |
Sales Intelligence | Sales intelligence is an important marketing software feature that lets businesses use external and internal data to improve sales processes and increase revenue. Companies use it to improve the quality and qualification of leads as they travel from the marketing software to sales teams. It ensures timely outreach by integrating with CRM software and other contact databases. It also improves productivity, helps establish connections that convert into revenues and enrich customer data. |
Visitor Tracking | Visitor tracking is a very important feature. While all marketing tools may not support it, it’s usually part of popular tools. Tracking website visitors is possible through third-party cookies even as the world is transitioning towards first-party cookies. They track visitor behavior and identity, helping businesses measure website analytics. They also contribute to domain authority and make it easier for your website to rank higher. |
Advanced Features & Functionality
Automation | Marketers use marketing software to automate repetitive and time-consuming processes to reduce human resource costs and free up time to strategize about important projects. Automation is the best way to keep in touch with your customers without extra effort. Also, marketing software can track website traffic, direct them toward email subscriptions, and follow up with email, SMS and social media campaigns. |
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Lead Scoring | Scoring your leads is the first step to ensuring your sales team doesn’t follow up on top-of-the-funnel prospects or those who aren’t ready to buy immediately. Such scoring can be done based on demographic and geographic identifiers. The higher the score, the higher the probability of a purchase. |
New Lead Nurturing | Lead nurturing saves your sales teams’ time as they don’t need to follow up on non-buying leads, ensuring that they focus on paying customers. Many marketing tools help implement new lead nurturing with drip marketing campaigns for top-of-the-funnel prospects. It ensures loyalty, retention and upselling. |
Forms and Landing Pages | Forms and landing pages are a category of their own within the marketing software ecosystem. They capture leads after they reach your website through social media, search, paid ads or other marketing outreach. They’re integral to your marketing efforts because they ensure that you have the contact details of a prospect who’s interested in your product. The contact details can later be used to send personalized messages, enroll them into drip campaigns or even target paid ads. |
Segmentation | Not a very old phenomenon, segmentation is a good exercise for businesses with large audiences. It ensures that you push content to people who are ready for it. Such information can improve your campaigns, resulting in higher ROI and revenue. |
Current & Upcoming Trends
According to a Statista report, digital marketing spending stood at $521.02 billion in 2021 and is expected to reach $876 billion in 2026. While these numbers predict the future of digital marketing, we must remember that the landscape is changing aggressively.
More and more people are using the internet to find and reach the businesses they wish to associate with, affecting how companies implement marketing strategies.
Let’s now take a look at some of the trends that will influence businesses and customers alike.
1. Data Gathering: There have been phenomenal changes in how businesses gather data. As privacy laws become increasingly stringent, businesses are using forms to gather data to reach their customers directly.
This outreach ensures businesses can contact them directly, thus avoiding costly paid ads and increasing ROI.
2. AI and Metaverse: According to a recent survey, the metaverse is gaining momentum, as 56% of buyers are considering it. Virtual experiences are on the rise, and people can attend live events from the comfort of their homes. Some of the goals while implementing such tools are to build a brand and improve customer loyalty.
3. Influencer Marketing: Focus on influencer marketing will continue to rise as influencers reach niche markets that may have been beyond your reach, even via paid ads or content.
Niche influencers generate ROI for businesses via platforms such as YouTube, Instagram and Tiktok. However, they have to be careful before approaching influencers as they may end up investing without reach or even relevant audiences.
4. Chatbots: Chatbots are very useful as they reduce the need for manpower to resolve customer issues quickly and at scale. Not only that, chatbots can answer queries even when your team isn’t online. Chatbots are becoming the most popular choice of communication channel.
5. Machine Translation: The proliferation of machine translation makes it possible to reach non-native prospects. While translation tools have been around for a while, their output hasn’t been without flaws.
They have been known to mistranslate content, thus impacting brand perception. MTPE, or machine translation post-editing, combines the expertise of native speakers with advanced technology to generate content in multiple languages to relay your marketing message exactly as intended.
6. Video Marketing: Businesses are increasingly turning towards video to be memorable. About 92% of survey respondents view video marketing as necessary to their marketing strategy, and 86% are already using it to create brand awareness and improve brand perception.
Marketers are increasingly creating videos for LinkedIn as it has high open rates and delivers great ROI.
Software Comparison Strategy
While marketing tools have similar features, zeroing in on a solution can be overwhelming. The first step is to write down what you wish to achieve with it. You could have any or all of the following goals such as brand building, higher revenues, quality leads, establishing authority and more.
Consider your business’s trajectory, research your competitors and identify your buying journey. Then ask yourself: how will you attract prospects to your business? How will you nurture them and hand them over to your sales team?
Cost & Pricing Considerations
While building your martech stack, pricing and its ROI will be a concern. The software you choose will affect your business in the long run.
Before you add a system to your marketing efforts, evaluate its features and the vendors carefully. If you have a small marketing team, check out how many users you need the license for because most vendors offer pricing tiers based on the number of users.
Pricing packages may include customer support, while others may charge extra for implementation and support. Some may even offer on-call support for an extra charge. Vendors may charge you extra for data migration, initial set-up, other add-ons and customization.
The Most Popular Marketing Software
In martech, a lot of tools’ capabilities overlap with others, and conducting an apples-to-apples comparison can be tedious and may feel futile at the end of the endeavor.
Check out our list of power-packed and feature-rich tools below.
HubSpot
A cloud-based software, HubSpot helps businesses be customer-centric. Spread across various pricing tiers, it offers CRM, sales, marketing, CMS and service hubs. It helps businesses scale and can handle lead targeting and retargeting, funnel automations, email marketing, reporting and more.
It’s suitable for small and large businesses alike and scales easily. It’s one of the best all-in-one tools available. Its UI is intuitive and supports no-code implementation.
One of its best features is prospect tracking, giving decision-makers a bird’s-eye-view of lead generation and lead nurturing till the sale is closed. Its top features include pipeline and lead management, surveys, automated workflows, call logging and account-based marketing.
View the performance of your campaigns.
Constant Contact
Constant Contact, a cloud-based email automation tool, fits small businesses. It provides email templates, a drag-and-drop email builder and reporting to track email clicks, shares, opens and more.
It also supports website heat maps, email workflows and landing pages to support decision-making. Its important features include polls and surveys, integrations with popular tools like Salesforce, Shopify, forms, A/B testing, segmentation, contact management and landing pages.
It supports a native mobile application and offers live support.
Know when your contacts opened your email.
Marketo
Marketo Engage is a cloud-based marketing solution for B2C and B2B businesses of all sizes. It seamlessly integrates social media marketing, lead nurturing, analytics, website personalization, sales insights and more. It also includes AI-based account profiling to personalize ABM campaigns.
Some of its features include search engine optimization, CRM integration, email, mobile and social media marketing, analytics, ad campaigns and lead scoring. However, it may be cumbersome, and the UI isn’t user-friendly.
Design forms easily with Marketo.
Pardot
Pardot, a part of Salesforce’s larger product offering called Marketing Cloud, integrates with Salesforce, letting data flow seamlessly. Targeted toward medium and large-sized companies, it helps users automate marketing campaigns, re-engage visitors and streamline lead generation.
Its key features include a campaign visualizer, dynamic content, paid and organic search tools, social media scheduling, reporting and more. Some of its other capabilities are a landing page builder, smart forms and an email builder. It has a steep learning curve.
Engage customers with re-engagement nurture workflows.
Keap
Keap, by Infusionsoft, is suitable for small and medium-sized businesses. Its capabilities include client conversion, sales automation, lead collection and pipeline management. It provides insights into customer behavior and sales information. It also integrates with QuickBooks and Xero.
It lets users schedule appointments, automate email workflows, generate reports, engage contacts, automate payments and manage customer relationships.
New users may find it hard to learn. Also, it doesn’t support customizations and organized reporting.
Assign reminders and tasks to clients.
Questions To Ask Yourself
Your martech stack is as unique as your organization. What works for another company may not work for your business, even if they are the same size. There are many vendors, and often their offerings may be similar.
Use these questions as a starting point for internal conversations:
- What is stopping you from achieving your marketing goals?
- At what pace are you growing? How do you plan to scale?
- Who will use the new software? What problems do they want to solve with it?
- What is your budget, and how many leads should your business generate to justify the costs of the marketing stack?
- What kind of reports will help you assess the ROI on your marketing spend?
- Do you have existing tools like CRM that the new tool must integrate with?
- Do the tools you use now offer a mobile application?
- Do you have IT support to manage the implementation of new software?
Questions To Ask Vendors
Comparing vendors is very important when choosing new software. Understanding what the vendors are offering and comparing them with other options is key.
Use the following questions as a starting point for conversations with vendors:
About the Software
- What other software does it integrate with? Are they native integrations?
- What types of reports can you create with it?
- Does it express data visually? Is it easy to create dashboards with KPIs and metrics laid out in an organized manner?
- Does it have a mobile app? If so, which operating systems does it support?
- Can the data be accessed offline?
About the Vendor
- Is your infrastructure scalable?
- Is there an upper limit on data storage and capacity?
- What kind of assistance does the vendor provide for smoother implementation and adoption?
- Do they offer an SLA?
- How often do they update the software?
In Conclusion
We understand that the above is a lot of information to process. As a business owner, all you need is a tool to create, edit, qualify and visualize leads while reaching your target audience and guiding them through the buying journey.
Want to save time finding that perfect fit? Our free comparison report makes it easy to rank and compare top products based on the features you care about.
Building a marketing stack isn’t a one or two-month endeavor. It’s a constantly evolving process that changes as your business grows.
Product Comparisons
- Constant Contact vs. HubSpot
- Marketo vs. Keap
- Constant Contact vs. Pardot
- Constant Contact vs. Marketo
- Pardot vs. Keap
Additional Resources
Products found for Marketing Software
Mailchimp
Mailchimp is a web-based marketing platform that specializes in email marketing, sending, monitoring and personalizing communications. Given its pricing point, it’s great for small or medium businesses who want a fully-featured marketing implementation. Standout features include an intuitive website builder with a drag-and-drop interface, an integrated database, as well as robust landing page builders for web and social media traffic. It also facilitates the creation of digital ads as well as physical postcards to reach customers via postal services.
Constant Contact
Constant Contact is a web-based email marketing application suitable for small businesses. It enables businesses to import data from spreadsheets or email clients such as Gmail, Microsoft Outlook and other popular vendors. It provides built-in email templates with drag-and-drop elements and real-time reporting features to track email opens, clicks, forwards, social shares and more.
Asana
Asana is a cloud-based marketing solution that helps teams of all sizes manage and organize projects while increasing communication and collaboration. It helps teams stay aligned to goals, locate risks and hit project deadlines. It offers marketing, HR, engineering and design on a unified dashboard. It simplifies work, automates processes and assists with developing efficient strategies and plan of action. Other workflow interactions include Agile, Scrum, task management and more.
HubSpot
HubSpot provides a cloud-based platform built around inbound methodology and designed to help businesses be more customer-centric. It offers a free CRM package along with marketing, sales, service and CMS hubs, which can be deployed individually or together for full flexibility and scalability. Timeline segmentation provides users with an overview of their prospect’s journey from the attraction stage to closing. Additional capabilities include funnel automation, lead targeting, analytics and reporting, email templates and more. It caters to small businesses but has paid versions robust enough to support the needs of larger organizations.
ZoomInfo
ZoomInfo provides a detailed contact directory for simplified marketing outreach. It supports lead generation, sales management and revenue tracking, and helps improve productivity by systematizing work. Users can leverage analytics and prioritize marketing efforts, sales prospects and align teams for effective outcomes. The ability to locate and align required contacts from desired domains reduces anonymity rates. Data-driven, it helps businesses make insightful strategies, connect with the right audience, boost business growth and provide custom solutions.
Klaviyo
Klaviyo provides businesses in a variety of industries with e-commerce marketing solutions. It allows integrations, market segmentation, tracking, analytics and more. Personalized according to the requirements and scale of a business, it helps drive growth and optimize customer reach.
ActiveCampaign
ActiveCampaign provides cloud-based marketing services, with robust capabilities ranging from automation and reporting to lead scoring and contact segmentation. It’s ideal for businesses of any size, as it offers a flexible, device-agnostic deployment model. It also functions as a marketing-oriented CRM with different integrations and exporting options to assist sales. It provides machine learning that can be used on data including phone calls, emails and sales. Machine learning enables predicting win probability and using predictive sending. Customers can also take advantage of a consultant directory with certified consultants from different countries.
Marketo
Marketo Engage offers a cloud-based marketing platform for companies to manage and monitor customer relationships. Its integrated modules include marketing automation, social marketing, email marketing, lead nurturing, budget management, analytics, sales insight and website personalization.It’s designed to serve both B2B and B2C environments. There’s also an active marketers’ community named the Marketo Marketing Nation in which marketers around the globe share their knowledge, ideas and best practices.
Marketing Cloud Account Engagement
Marketing Cloud Account Engagement (formerly Pardot) aligns marketing and sales to meet KPI goals. A variety of tools help users measure and optimize efforts to produce better results. It offers powerful features like lead management, automated email marketing, analytics generated by AI to help augment the user experience, landing page generation, lead generation and more.As part of the Salesforce ecosystem, it can seamlessly connect with other offerings to enhance data flow and more easily extend capabilities.
monday.com
Monday.com uses a visual, collaborative approach to help teams manage a range of marketing tasks. As a cloud-based platform, it syncs all information on a single, accessible dashboard and eliminates manual entry errors. This enables team members to make important decisions together, keep track of details and deliver projects on time.Organizations can customize it for the management of projects, tasks, people, ad campaigns, bug tracking, CRM, customer projects and more. Monitor project statuses off-site using mobile devices. It integrates with Microsoft Teams, Slack, Adobe Creative Cloud and more.
Thryv
Thryv offers all-in-one management to support business operations, receive marketing input and handle customer interactions. Users can make and schedule appointments, communicate with clients and get paid with easy invoicing. A perfect fit for small businesses, it helps meet customer needs and scale the business. It automates tasks, aligns workflow, adds up the marketing ROI and customer experience. It covers online listings, rating and review evaluation, customer sentiment analysis, social media relevance and more. A dedicated app provides on-the-go access to take care of tasks at any time.
SharpSpring
SharpSpring is a cloud-based sales and marketing platform that facilitates building automation rules to send customers with dynamic content or targeted emails based on their interests. It also provides adequate support for marketing agencies.Features include behavior-based email, campaign tracking, dynamic landing pages, a blog builder, anonymous visitor ID, a form builder, reporting and analytics, social media management, and integrations. Lead scoring helps track a lead’s page visits, demographics and engagement to enhance nurturing efforts.
Keap
Keap, formerly known as Infusionsoft, is an integrated platform that helps empower business growth through improved client organization, smooth automation, integrated apps and minimized repetitions. Available in Lite, Pro, Max and Max Classic, it caters to businesses of all sizes across different industries. Lead collection, client conversion, marketing and sales automation, in-depth analytics and sales pipeline management are some of its notable attributes.
Meltwater
Meltwater is a cloud-based tool that helps PR, communications and marketing professionals deploy a data-based approach to customer engagement. It comprises media intelligence, outreach management, social listening and social media management capabilities to gather relevant insights and execute strategic brand management. It has a rich visual interface, AI-enabled media monitoring technology and data-based reporting capabilities to analyze media and social media coverage. The customizable and scalable model suits businesses of all sizes.
Salesforce Marketing Cloud
Salesforce Marketing Cloud offers B2C and B2B cross channel marketing to a large number of industries. Available as a standalone or as a part of the Salesforce Customer 360 suite, it’s easy to plug into a larger ecosystem as required. Digital marketing, advertising, email marketing, social media marketing and customer engagement are among its many features.
Measured
Measured organizes marketing data in data warehouses to perform advanced analysis and reporting. It ingests, unifies and stores data for measurement while providing extensive customization, active monitoring and secure data management capabilities. Deploy and manage experiments using audience-split and geo-matched market testing to determine incrementality and use opportunities for business growth. Deliver actionable insights to boost media performance.
Avochato
Avochato is a promising platform that ranks 17 among all Marketing Software according to our research analysts and 131 crowd-sourced reviews from 2 sources. Starting from $99, Avochato is priced more competitively, has offered a free trial in the past and is most fitting for all business sizes. Avochato can be deployed in the cloud and on-premise and is accessible from a limited number of platforms including Windows devices.
Trumpia
Trumpia is a multichannel solution that automates the communication process for individual and business needs. It extends advanced technological features along with enterprise-grade automation, integration and messaging capabilities.Users can leverage it to coordinate deliveries, manage shipments, send alerts and provide one-on-one support. It helps engage customers and drive measurable results that support organizational growth. The mass texting feature assists in marketing and sending alerts to clients for both departments and industries. There’s a free trial that provides 100 emails and messages, one automated workflow and two data sets.
Act-On
Established in 2008, Act-On is a comprehensive platform that offers marketing professionals all the standard features in an automation tool, alongside several other unique features.Sophisticated email automation, landing page construction, analytics, automated campaigns, useful templates, and social channels are just some of the features that are available to users. This product is ideal for medium to large enterprises, especially those that have dedicated marketing departments.
Kentico
Kentico is a cloud-based solution that helps manage content and digital experiences. It streamlines tasks, content production, business collaborations, content delivery and integrations. Users can ensure engaging and personalized experiences for existing and potential customers by creating digital touchpoints across websites, online stores, email campaigns and mobile devices. They can also leverage the .NET MVC architecture to build new and developed life cycles. Workflow management helps match business processes and align internal operations.Its built-in AI and analytics optimize digital initiatives by allowing users to track the most visited pages, create customized websites, send newsletters and identify recurring visitors. It enables businesses to remind customers about abandoned shopping carts and notify them to reorder favorite products. It also includes flexible payment and shipping options, automated checkout processes, marketing integrations and multi-store management.
OneSpace
Monetate
Monetate is a notable software tool that ranks 22 among all Marketing Software according to our research analysts and 9 crowd-sourced reviews from 1 source. Monetate is most fitting for mid-to-large-sized corporations. Monetate can be deployed online and is accessible from a limited amount of platforms including Windows and Linux devices.
Survicate
Survicate is a web and app-based tool built to streamline and optimize customer feedback management. It provides a single hub to store and manage feedback from multiple sources. Users can access insights throughout the customer journey to improve engagement and retention.It offers collected data via customizable email, link, web and mobile surveys. Track, filter and analyze responses and view automated reports. Its native integration with various CRM platforms allows users to export survey results.
emfluence
Emfluence is a cloud-based software focused on automated marketing. Designed from a digital marketing perspective, it helps marketers create, track and deploy successful digital campaigns. Website tracking, email marketing, social media, reporting, surveys and analytics are some of its core capabilities. It offers particularly robust email functionality, including customizable variable data, A/B testing, UTM tracking, automated drip series campaigns, list segmentation and device-level reporting.
Growave
Growave is a notable software solution that ranks 25 among all Marketing Software according to our research analysts and 24 crowd-sourced reviews from 1 source. Starting from $9, Growave is priced economically and is most advisable for any sized company. Growave can be deployed online.
EngageBay
EngageBay is a customer relationship management platform that helps businesses engage and convert leads, acquire customers and nurture existing relationships. Key features include SMS marketing, automation, web analytics and live chat.
Sugar Market
Sugar Market, formerly Salesfusion, is an enterprise-grade platform that enables companies to automate their marketing efforts. Based on the cloud, it’s suitable for small to medium-sized businesses. Features include email marketing, advanced automation, campaign builders, reporting, social media management, AdWord management, lead scoring and nurturing, analytics, and resource management. Unlimited custom fields provide options for advanced segmentation and personalization, allowing marketers to deliver the right message to the right person at the right time. It helps set up multi-step nurture campaigns and measure success with BI-grade analytics and reporting.
SALESmanago
SALESmanago is a complete AI-powered solution that delivers configurable, personalized experiences across a range of native and integrated marketing execution channels. It accomplishes this by combining advanced analytics and AI automation. Users can deliver enhanced customer experiences and improve metrics and KPIs. Capabilities include web push, website personalization, social proof, live chat, predictive analytics, advertising, a data management platform, A/B/X testing and optimization, loyalty programs and more.
BuzzBundle
BuzzBundle is a noteworthy software application that ranks 29 among all Marketing Software according to our research analysts. Starting from $199, BuzzBundle is priced fairly, has offered a free trial in the past and is most fitting for companies large and small. BuzzBundle can be deployed on-premise and is accessible from a few platforms including Windows devices.
Aysling
Aysling is a unique software application that ranks 30 among all Marketing Software according to our research analysts and 2 crowd-sourced reviews from 1 source. Starting from $100, Aysling is priced lower than average and is most suitable for companies of all sizes. Aysling can be deployed online.
respond.io
Respond.io is a notable software platform that ranks 31 among all Marketing Software according to our research analysts and 6 crowd-sourced reviews from 1 source. Starting from $29, respond.io is priced lower than average, offers a free trial on occasion and is most applicable for small-to-mid-sized companies with less than 1000 employees. Respond.io can be deployed in the cloud.
GlassHive
GlassHive is a popular software product that ranks 83 among all Sales Force Automation Software according to our research analysts and 62 crowd-sourced reviews from 2 sources. Starting from $49, GlassHive is priced less than most others, offers a free trial on occasion and is most suitable for all business sizes. GlassHive can be deployed in the cloud and is accessible from a limited number of platforms including Windows and Linux devices.
Bloomreach Engagement
Bloomreach Engagement is a rising software platform that ranks 33 among all Marketing Software according to our research analysts and 16 crowd-sourced reviews from 1 source. Bloomreach Engagement is most fitting for any sized company. Bloomreach Engagement can be deployed in the cloud and on-premise and is accessible from a limited amount of platforms including Windows devices.
QuickMail.io
QuickMail.io is an up-and-coming solution that ranks 34 among all Marketing Software according to our research analysts and 25 crowd-sourced reviews from 1 source. Starting from $49, QuickMail.io is priced below average, commonly offers a free trial and is most fitting for any business. QuickMail.io can be deployed online.
Gazella Wifi
Gazella Wifi is a rising software tool that ranks 35 among all Marketing Software according to our research analysts. Gazella Wifi is most fitting for businesses large and small. Gazella Wifi can be deployed in the cloud and is accessible from a limited set of platforms including Windows and Linux devices.
Kortivity
Kortivity is a promising platform that ranks 36 among all Marketing Software according to our research analysts and 29 crowd-sourced reviews from 1 source. Starting from $275, Kortivity is priced moderately and is most fitting for companies on the small or medium side. Kortivity can be deployed online.
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