MicroStrategy vs Qlik Sense

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Our analysts compared MicroStrategy against Qlik Sense based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

MicroStrategy Software Tool
Qlik Sense Software Tool

Product Basics

MicroStrategy is a data analytics platform that delivers actionable intelligence to organizations of all sizes. It allows users to customize data visualizations and build personalized real-time dashboards. It leverages data connectivity, machine learning and mobile access to offer users comprehensive control over their insights. Due to its ease of use and scalability, it stands out as a leader in the enterprise analytics field.

Users can choose between cloud, on-premise or hybrid deployment according to their needs.
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Qlik Sense is a self-service data analytics software that enhances human intuition with the power of artificial intelligence to enable better data-driven business decisions. It allows organizations to explore their data and create intuitive and compelling visualizations from data insights with drag-and-drop simplicity.

As the next-generation advancement of QlikView, released in 2014, it expands analytical possibilities to support the entire insights life cycle and helps businesses modernize their approach to intelligence. It has two editions: Business and Enterprise, offered on a per account annual subscription. Enterprises can choose between a hosted SaaS public cloud or multi-cloud, on-premise or private cloud deployment. Qlik Sense Business comes with a free 30-day trial. Its desktop version is available for free for personal use.
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$30
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Monthly, Quote-based
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Small
Medium
Large
Small
Medium
Large
Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

we're gathering data
Documentation
In Person
Live Online
Videos
Webinars
we're gathering data
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Maximize Business Insights: Get a clearer picture of your data, revealing efficiencies — and deficiencies. Connect to and blend data from all your sources, leveraging machine learning capabilities, so that you can make key decisions with confidence.
  • Speed and Performance: Accelerate response times on data queries and increase productivity. Improve performance at a database level, as the platform optimizes resource usage and limits demanding tasks.
  • User-Friendly: Easily peruse and navigate through insights via a streamlined and familiar interface accessible to users of all skill levels. 
  • Seamless Integration: Integrate into a data ecosystem that has been developed organically, so that every piece works with others seamlessly from end-to-end with a unified architecture that also integrates with leading technology systems and open-source tools.
  • Improve Communication: Collaborate on insights, discuss data points and generate and share with others. Increase user adoption and encourage a more intelligent enterprise.
  • Enterprise Mobility: Do more than just access reports on-the-go — build information-rich mobile apps and put BI in the hands of a mobilized workforce.
  • Scalability: Handle massive datasets without limitations and rapidly scale deployment, whether supporting a small team of users or an enterprise with thousands of employees.
  • Quick Deployment: Select the deployment solution that best matches your needs: commercial or private cloud, on-premises or hybrid deployment. With pre-configured provisioning consoles for Azure and AWS, launch the platform in minutes with minimal effort.
  • Free Trial: Sign up for MicroStrategy’s free 30-day full platform trial.
  • Stay Competitive: Get insights into internal operations, processes and profits, and monitor market trends. Build and publish apps; customize tables and charts as necessary without needing additional developmental work. Set benchmarks to track performance metrics across the organization. Choose where to direct resources and where to capitalize on profits by analyzing changes in empirical data. 
  • Find Answers Independently: Glean data results with an intuitive, self-service interface and code-free visual tools. Take in information at-a-glance and probe insights on the fly with data updated instantly with every click. Foster a data-driven culture to empower all employees to build collective knowledge. Share insights directly, both within and outside of the platform. 
  • Get Automated Visualization Recommendations: Leverages machine learning (ML) to gather information from customer insights and industry knowledge for a smarter, accelerated analytics experience. Receive automated context-aware insight suggestions, prioritized based on personalized criteria, as well as recommendations on visualization types. 
  • Deploy Flexibly: Deploy it anywhere — on-premise, in a single private cloud or across multiple clouds and everything in between — with the ongoing freedom to modify the infrastructure as business requirements change. Deploy seamlessly on the Kubernetes cluster running in the public or private cloud. 
  • Scale As Business Grows: Scale while maintaining consistent performance, fast response times, reliability and security. Deploy consistent, predictable self-service BI at scale — start with Business and seamlessly upgrade to Enterprise as business needs evolve. Test performance and scalability with free tools available on the Community webpage. 
  • Get Insights On the Go: Access all features anywhere on any device, with the same functionality, either through a responsive HTML5 based client that adapts to web and mobile browsers or the native mobile app. Ensure a consistent, unrestricted experience of self-service BI on the go, enhanced by native mobile push notifications. 
  • Upgrade from QlikView: Unlock significant business value, gain more control over the platform and future-proof for the digital age through self-paced adoption. Seamlessly upgrade from QlikView to Qlik Sense at a fraction of the cost. Opt for a subscription or perpetual licensing model with SaaS or client-managed on-premises deployment. 
  • Globalization Support: Supports fifteen languages and currency conversions natively and detects which language to use based on the operating system and browser. 
  • Security: Secure proprietary information through data encryption at rest, with the industry-standard AES-256 GCM as the encryption algorithm. Generates periodic reports on CPU and RAM usage metrics. View necessary data with row and column-level permissions through login-specific section access. 
  • Value-Added Products: Add extra features such as conversational analytics, data indexing, location-based analytics and more through value-added products like Qlik NPrinting, Qlik Big Data Index, Qlik Insight Bot, Qlik DataMarket and Qlik GeoAnalytics. 
  • Regular Updates: The vendor releases updates five times a year. 
  • Data Connectivity: Connect to over a hundred databases, including enterprise directories, data warehouses, cloud databases, physical access systems, information assets and more through out-of-the-box gateways and drivers. Pull data from web-based reports and queries from other BI systems as well as ERP, CRM or web applications. Extend access to even more third-party sources with a software development kit that can allow users to build custom data connectors that integrate with R advanced analytics, Python, JavaScript, D3, GIS providers and more.
  • Data Preparation: Wrangle and parse data in a process that automatically recommends, profiles and transforms data without needing to export it to a spreadsheet. Save data transformations for repeatable data preparation workflows.
  • Federated Analytics: Leverage existing investments in trusted data sources like Tableau, Qlik and Power BI, blend information from multiple systems and build reports and insights without giving up any self-service BI solutions. Supercharge Excel sheets to analyze spreadsheets from within the interface. 
  • Enterprise Semantic Graph: Establish an index of all data assets that integrates and embeds everywhere, enriching data silos with location intelligence and real-time telemetry, enabling greater organization-wide data visibility and integrity.
  • Data Visualization: Deploy data visualizations through branded, interactive user experiences, with customizable, user-friendly dossiers and dashboards, data discovery and personalized reports. Quickly build meaningful dashboards through prebuilt grids, graphs, charts and map templates combined with advanced user controls and third-party integrations.
  • Big Data: Leverage existing big data investments through MicroStrategy’s open cloud architecture, including sources like Amazon, Google and Microsoft, as well as SQL, MDX, NoSQL and Hadoop technologies. Operationalize data lakes with the power of analytics, resulting in greater flexibility and greater visibility into your organization’s insights as a whole.
  • HyperIntelligence: Let relevant and contextual insights find you right where you look — you don’t have to go looking for them. Find smarter answers to your questions in a flash, via zero-click extensions that integrate with websites, applications, Excel, email inboxes, Slack and more.
  • Machine Learning: Drive intelligent, automated data discovery with advanced and predictive analytics powered by machine learning. Maximize the value of your data with AI-driven recommendations, voice-enabled assistant integration, natural language processing and more.
  • Collaboration: Ask questions, ping colleagues with notifications in discussion threads, highlight patterns or call attention to specific data points by commenting directly within the UI. Share direct links via email, chat or directly invite others to a personalized view of a dossier.
  • Personalization: Apply slice-and-dice filters to a dossier to find answers, then share that personalized view with others. Schedule and automate delivery of personalized reports across their enterprise through user preferences and security roles, ensuring that users see only the data relevant to them.
  • Real-Time Alerts: Receive in-app, browser and mobile notifications that keep you up-to-date on KPIs, with native push notification functionality on the mobile app.
  • Embedded Analytics: Extend the reach of their analytics with embedded analytical functionality in browsers and applications. Integrate into custom offerings with branding and white label tools. Enhance MicroStrategy with third-party capabilities.
  • Digital Credentials: Ditch security vulnerabilities through plastic ID cards, passwords and tokens — digitize and modernize enterprise authentication with mobile role-based identity badges tied to users’ smartphones. 
  • Web and Mobile Apps: Access data from anywhere with an internet connection through cross-compatible mobile, web and desktop apps. Build, test and deploy your own apps that accelerate workflows.
  • Multi-Node Architecture: Deploys a modular architecture ubiquitously – on physical hardware, virtual platforms and cloud environments with horizontal and vertical scaling. Scales linearly with the addition of every extra node, thanks to in-memory processing, to accommodate twice the number of users. Ensures efficient load-balancing by distributing applications onto specific nodes. 
  • Data Connectivity: Pull and combine data from all sources, including databases, files, spreadsheets, websites, sources that connect through standard ODBC, OLE DB or REST APIs, big data lakes, cloud-based and on-premise applications and custom sources. Supports native integrations with popular technology partners, including Microsoft, Google, Amazon Web Services, Snowflake Salesforce and SAP.
  • In-Memory Storage: Leverages columnar storage to provide significant data compression, more data in RAM and faster response times. Stores unique entries only once and presents data relationships as pointers. 
  • Data Mining: Identify hidden patterns in vast data sets and detect outliers through exploration, statistical analysis and ML-based algorithms. Get interactive, self-service visualizations, and search and calculation results at runtime with its associative, in-memory data indexing engine. 
  • Self-Service Data Preparation: Get AI-powered recommendations to combine, visually transform and ingest data from multiple sources. Surface complex data relationships through techniques like associative indexing. Organize and enrich data to make it more suitable for analysis. 
  • User Environment: Develop applications, create content through easy drag-and-drop and consume data insights with the Hub, its web browser interface. The Qlik Sense Management Console enables administrators to manage data connectivity, application and task management, security administration, monitoring and auditing. 
  • Responsive Design: Build and deploy to any platform, thanks to current standards of HTML5, CSS3, Javascript and web sockets. Automatically display and resize visualizations to fit any device, be it a browser, laptop, desktop, tablet or smartphone. 
  • Data Visualizations: Create smart visualizations based on chart suggestions, allowing for search, drill-down, zoom out and filter actions. Transform information from complex data sets into beautiful, digestible dashboards and charts. Present data in the form of bar and area charts, grid charts, heat maps, multi KPI charts, Sankey charts, Word Cloud charts and more. 
    • Interactive Dashboards: Design and distribute dashboards on which every element is interactive, encouraging viewers to dive in and explore data for themselves. Enhance interactivity with drill-down, tooltip, filtering, lasso selection, range selection and more visualization capabilities. 
  • Reporting: Drag and drop line items from a basic report view into custom visualizations on the fly without needing extra development work. 
    • Qlik NPrinting: Build canned reports using QlikView documents and Qlik Sense apps in Microsoft Office, PDF and web formats. 
    • Shared Insights: Share reports on-demand or set the delivery frequency through an email client. Subscribe to receive specific reports or access them from a specified folder location or the Qlik Sense Hub. 
  • Predictive Analysis: Predict what is likely to happen and decide what to do in the future with scenario and what-if analysis. Integrates with the KNIME Analytics platform to import data and export reports in a variety of formats that include CSV, XML, XLSX, JSON and more. 
  • Embedded Analytics: Add custom visualizations, data sources and reports into portals, applications, intranet and extranet sites through API integration. Or embed the platform into users’ workflows in the host applications. Integrates with edge-computing devices to analyze data where it lives. Supports embedded multi-tenancy with row-level security (RLS) to isolate tenant data. 
  • Streaming Analytics: Automatically integrates streaming data in real time across a wide range of databases, data warehouses and big data platforms through Qlik Replicate. 
    • IoT Analytics: Analyze data collected by IoT devices such as sensors on manufacturing equipment, trucks, pipelines, weather stations, smart meters and more. 
  • Collaborative Storytelling: Share interactive data stories that leverage live data, time-based snapshots and engaging visual effects. Interact on data insights with others by adding snapshots, narrative and context into analytics workflows, and tag and invite team members to discussions. Capture and share data dashboards within the enterprise community, contributing to the organization’s collective intelligence. 
  • Insights as a Service (IaaS): Query business data and discover insights through natural language processing and conversational analytics. Identify spike anomalies by analyzing patterns in historic data. 
    •  Ask the Insight Bot a question and instantly receive relevant visualizations, insights, recommendations and links. Integrates seamlessly with many favorite messaging and collaboration tools like Slack, Salesforce, Skype and Microsoft Teams. 
    •  Smart Search helps search across the entire data set within an application. 
  • Forecasting: Leverage advanced calculation and machine learning through engine-level sharing with third-party tools such as R. Make predictions using time series analysis of historical and near real-time data through an extension, Vizlib Line Chart. 
  • Animations: View changes in datasets over a range of values through animation. Display specific values by picking them manually on a progress slider on the sheet. 
  • Hub Spaces: Develop apps collaboratively and share them with others in the same space. Store and reuse data files and connections across various spaces and control access through strict permissions. 
  • Built-In Data Alerts: Get alerts for outliers and data anomalies based on advanced statistical calculations and complex logic. Request context-aware alerts for data that matters through self-service configuration, or get data-related broadcasts at the enterprise level. 
  • Web Connectors: Extract all data that includes a specific search term from Twitter. Get content metrics — likes and shares for comments and posts in the page feed — for multiple Facebook pages. Track statistics for YouTube videos that include channel comments, shares and downloads. 

Product Ranking

#15

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Business Intelligence Tools

#5

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Business Intelligence Tools

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Analyst Rating Summary

75
84
69
91
0
67
85
90
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Deployment Options
Security
Mobile BI
Availability & Scalability
Dashboarding and Data Visualization
Availability & Scalability
Deployment Options
Security
Mobile BI
Data Querying

Analyst Ratings for Functional Requirements Customize This Data

MicroStrategy
Qlik Sense
Advanced Analytics Augmented Analytics Dashboarding And Data Visualization Data Management Data Querying Embedded Analytics Geospatial Visualizations And Analysis Internet Of Things (IoT) Analytics Mobile BI Platform Functions Reporting 69 0 85 72 62 62 0 91 82 91 67 90 92 78 76 82 93 88 0 25 50 75 100
73%
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27%
82%
18%
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100%
69%
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31%
92%
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8%
92%
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78%
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22%
89%
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11%
67%
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33%
67%
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33%
71%
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29%
43%
57%
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67%
33%
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88%
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12%
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80%
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20%
80%
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20%
70%
10%
20%

Analyst Ratings for Technical Requirements Customize This Data

MicroStrategy
Qlik Sense
Availability & Scalability Data Sources Connectivity Deployment Options Extensibility OS Support Security 85 78 100 95 100 80 100 95 0 25 50 75 100
100%
0%
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100%
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86%
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14%
81%
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19%
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100%
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33%
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67%
100%
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89%
11%
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User Sentiment Summary

Great User Sentiment 929 reviews
Great User Sentiment 2754 reviews
82%
of users recommend this product

MicroStrategy has a 'great' User Satisfaction Rating of 82% when considering 929 user reviews from 5 recognized software review sites.

85%
of users recommend this product

Qlik Sense has a 'great' User Satisfaction Rating of 85% when considering 2754 user reviews from 6 recognized software review sites.

4.9 (24)
4.8 (18)
4.2 (527)
4.4 (583)
4.2 (50)
4.5 (184)
n/a
4.4 (198)
4.2 (71)
4.4 (851)
3.7 (257)
3.9 (920)

Awards

Synopsis of User Ratings and Reviews

Data Visualizations and Dashboards: About 82% of users who mentioned this feature expressed satisfaction with the solution’s ability to visualize data and build dashboards.
Ease of Use: More than 87% of users who commented on the platform’s ease of use found it user-friendly and accessible.
Reporting: All users who mentioned this feature in their reviews expressed satisfaction with the solution’s ability to build, automate, format and distribute reports.
Mobile Access: All of the users who mentioned this feature said that the platform has strong responsive design and features that make it easy to access data on-the-go.
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Accessibility: About 94% of users who discuss accessibility say the tool is available across platforms and devices.
Ease of Use: About 86% of users who mention self-service say it’s intuitive and user-friendly.
Data Analysis: About 81% of users say it excels at embedded analytics and deep insights.
Speed: With regard to the solution’s performance, about 77% of users say it’s remarkably fast.
Data Visualization: Of those who review the platform’s data viz capabilities. about 77% are satisfied with its responsive, interactive visualizations.
Data Management: Approximately 70% of users who review the tool’s data prep and data management features, especially data modeling, find them powerful and useful.
Training: About 85% of users who mention training say that the platform is easy to learn.
Functionality: Of users reviewing the tool’s functionality, about 54% say it offers robust ETL, visualization and reporting capabilities.
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Speed: About 64% of users who mentioned the platform’s performance and speed said that it can be slow, requiring a lot of hardware memory to function properly.
Cost: All of the users who mentioned the solution’s price tag said that it can be expensive.
Implementation: Over 91% of users who mentioned initial set-up and implementation said that it’s time-consuming, costly and difficult, especially for Linux operating systems.
Resources and Learning: Approximately 81% of users who spoke on the platform’s learning curve said that it’s relatively steep, with available online resources not being comprehensive.
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Security: About 90% of users reviewing its security features said that it’s limited and difficult to configure in this area.
Customization: About 86% of users who mention this feature say the tool offers extremely limited options for customization and formatting.
Cost: About 86% of users find the tool expensive and its licensing model limiting.
Sharing: Around 78% of users who review its sharing capabilities say it struggles with exports and collaboration tools.
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MicroStrategy is a strong contender in the enterprise BI market that its customers praise for a multitude of reasons: its robust drag-and-drop reporting tool, strong data visualizations and dashboards and accessibility through web and mobile apps. Overall, more than 87.5% of users said that the platform is easy to use, with a user-friendly drag-and-drop interface that eliminates the need for coding in SQL. However, the solution is not without its drawbacks, most notably a time-consuming implementation process. It also struggles with performance issues, with its reliance on powerful hardware often leading to slow-downs. All of the users for whom the price was an issue said that the solution is expensive, though some of these users said that it offered great value and that prospective buyers shouldn’t shy away from costs. Finally, when it comes to learning how to use the tool, around 80% of users found its learning curve quite steep, and available resources lacking. Some users note that the free online classes were nice, but offered more refresher information than useful, new information, and that the available education and documentation isn’t comprehensive or up-to-date. While the front-end is user-friendly, many users note that the back-end developer mode has an even steeper learning curve and is quite difficult to navigate. In summary, MicroStrategy is a BI solution certainly worth consideration, especially for companies looking for a web-based tool with strong reporting capabilities and a user-friendly interface.

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Qlik Sense is a powerful cloud-based BI application that performs quick and insightful analytics. Its associative engine and in-memory processing enable remarkably fast queries and analyses. Most users are satisfied with its data analysis and data visualization functions. They cite the tool’s ability to unearth deep connections between data points and display them in interactive, responsive visualizations, accessible from all devices. It excels in connecting to large data sets, as several reviewers note. Featuring drag-and-drop functionality, the platform is user-friendly; though some reviewers note it’s still less simple to use than some competitors’ solutions, and writing scripts and queries can be difficult. While it’s a strong analysis tool overall, it has a high learning curve to unlock its more powerful features; users can find this difficult to overcome due to lack of good training material, especially videos. As such, businesses with IT resources might find this tool more useful. On the flip side, many users say customizing visualizations is difficult or impossible. The solution lacks a number of desired features, and depends on plug-ins from the older QlikView offering to add functionality. However, these plug-ins can incur additional costs or sometimes lack compatibility with Qlik Sense. Additionally, small to medium-sized businesses might find the pricing models to be restrictive. Some users find it difficult to configure security capabilities, and version control isn’t available. Users mention it’s difficult to export information to share with others or use in presentations. Overall, even with its drawbacks, Qlik Sense is an extremely capable platform that offers a myriad of fast and powerful data analysis and visualization capabilities worth consideration.

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