Best SEO Software

Mailchimp is a web-based marketing platform that specializes in email marketing, sending, monitoring and personalizing communications. Given its pricing point, it’s great for small or medium businesses who want a fully-featured marketing implementation. Standout features include an intuitive website builder with a drag-and-drop interface, an integrated database, as well as robust landing page builders for web and social media traffic. It also facilitates the creation of digital ads as well as physical postcards to reach customers via postal services.

Constant Contact is a web-based email marketing application suitable for small businesses. It enables businesses to import data from spreadsheets or email clients such as Gmail, Microsoft Outlook and other popular vendors. It provides built-in email templates with drag-and-drop elements and real-time reporting features to track email opens, clicks, forwards, social shares and more.

Asana is a cloud-based marketing solution that helps teams of all sizes manage and organize projects while increasing communication and collaboration. It helps teams stay aligned to goals, locate risks and hit project deadlines. It offers marketing, HR, engineering and design on a unified dashboard. It simplifies work, automates processes and assists with developing efficient strategies and plan of action. Other workflow interactions include Agile, Scrum, task management and more.

HubSpot provides a cloud-based platform built around inbound methodology and designed to help businesses be more customer-centric. It offers a free CRM package along with marketing, sales, service and CMS hubs, which can be deployed individually or together for full flexibility and scalability. Timeline segmentation provides users with an overview of their prospect’s journey from the attraction stage to closing. Additional capabilities include funnel automation, lead targeting, analytics and reporting, email templates and more. It caters to small businesses but has paid versions robust enough to support the needs of larger organizations.

ZoomInfo provides a detailed contact directory for simplified marketing outreach. It supports lead generation, sales management and revenue tracking, and helps improve productivity by systematizing work. Users can leverage analytics and prioritize marketing efforts, sales prospects and align teams for effective outcomes. The ability to locate and align required contacts from desired domains reduces anonymity rates. Data-driven, it helps businesses make insightful strategies, connect with the right audience, boost business growth and provide custom solutions.

Klaviyo provides businesses in a variety of industries with e-commerce marketing solutions. It allows integrations, market segmentation, tracking, analytics and more. Personalized according to the requirements and scale of a business, it helps drive growth and optimize customer reach.

ActiveCampaign provides cloud-based marketing services, with robust capabilities ranging from automation and reporting to lead scoring and contact segmentation. It’s ideal for businesses of any size, as it offers a flexible, device-agnostic deployment model. It also functions as a marketing-oriented CRM with different integrations and exporting options to assist sales. It provides machine learning that can be used on data including phone calls, emails and sales. Machine learning enables predicting win probability and using predictive sending. Customers can also take advantage of a consultant directory with certified consultants from different countries.

Marketo Engage offers a cloud-based marketing platform for companies to manage and monitor customer relationships. Its integrated modules include marketing automation, social marketing, email marketing, lead nurturing, budget management, analytics, sales insight and website personalization.It’s designed to serve both B2B and B2C environments. There’s also an active marketers’ community named the Marketo Marketing Nation in which marketers around the globe share their knowledge, ideas and best practices.

Marketing Cloud Account Engagement (formerly Pardot) aligns marketing and sales to meet KPI goals. A variety of tools help users measure and optimize efforts to produce better results. It offers powerful features like lead management, automated email marketing, analytics generated by AI to help augment the user experience, landing page generation, lead generation and more.As part of the Salesforce ecosystem, it can seamlessly connect with other offerings to enhance data flow and more easily extend capabilities.

Monday.com uses a visual, collaborative approach to help teams manage a range of marketing tasks. As a cloud-based platform, it syncs all information on a single, accessible dashboard and eliminates manual entry errors. This enables team members to make important decisions together, keep track of details and deliver projects on time.Organizations can customize it for the management of projects, tasks, people, ad campaigns, bug tracking, CRM, customer projects and more. Monitor project statuses off-site using mobile devices. It integrates with Microsoft Teams, Slack, Adobe Creative Cloud and more.

Thryv offers all-in-one management to support business operations, receive marketing input and handle customer interactions. Users can make and schedule appointments, communicate with clients and get paid with easy invoicing. A perfect fit for small businesses, it helps meet customer needs and scale the business. It automates tasks, aligns workflow, adds up the marketing ROI and customer experience. It covers online listings, rating and review evaluation, customer sentiment analysis, social media relevance and more. A dedicated app provides on-the-go access to take care of tasks at any time.

SharpSpring is a cloud-based sales and marketing platform that facilitates building automation rules to send customers with dynamic content or targeted emails based on their interests. It also provides adequate support for marketing agencies.Features include behavior-based email, campaign tracking, dynamic landing pages, a blog builder, anonymous visitor ID, a form builder, reporting and analytics, social media management, and integrations. Lead scoring helps track a lead’s page visits, demographics and engagement to enhance nurturing efforts.

Keap, formerly known as Infusionsoft, is an integrated platform that helps empower business growth through improved client organization, smooth automation, integrated apps and minimized repetitions. Available in Lite, Pro, Max and Max Classic, it caters to businesses of all sizes across different industries. Lead collection, client conversion, marketing and sales automation, in-depth analytics and sales pipeline management are some of its notable attributes.

Meltwater is a cloud-based tool that helps PR, communications and marketing professionals deploy a data-based approach to customer engagement. It comprises media intelligence, outreach management, social listening and social media management capabilities to gather relevant insights and execute strategic brand management. It has a rich visual interface, AI-enabled media monitoring technology and data-based reporting capabilities to analyze media and social media coverage. The customizable and scalable model suits businesses of all sizes.

Salesforce Marketing Cloud offers B2C and B2B cross channel marketing to a large number of industries. Available as a standalone or as a part of the Salesforce Customer 360 suite, it’s easy to plug into a larger ecosystem as required. Digital marketing, advertising, email marketing, social media marketing and customer engagement are among its many features.

Measured organizes marketing data in data warehouses to perform advanced analysis and reporting. It ingests, unifies and stores data for measurement while providing extensive customization, active monitoring and secure data management capabilities. Deploy and manage experiments using audience-split and geo-matched market testing to determine incrementality and use opportunities for business growth. Deliver actionable insights to boost media performance.

Trumpia is a multichannel solution that automates the communication process for individual and business needs. It extends advanced technological features along with enterprise-grade automation, integration and messaging capabilities.Users can leverage it to coordinate deliveries, manage shipments, send alerts and provide one-on-one support. It helps engage customers and drive measurable results that support organizational growth. The mass texting feature assists in marketing and sending alerts to clients for both departments and industries. There’s a free trial that provides 100 emails and messages, one automated workflow and two data sets.

Established in 2008, Act-On is a comprehensive platform that offers marketing professionals all the standard features in an automation tool, alongside several other unique features.Sophisticated email automation, landing page construction, analytics, automated campaigns, useful templates, and social channels are just some of the features that are available to users. This product is ideal for medium to large enterprises, especially those that have dedicated marketing departments.

Kentico is a cloud-based solution that helps manage content and digital experiences. It streamlines tasks, content production, business collaborations, content delivery and integrations. Users can ensure engaging and personalized experiences for existing and potential customers by creating digital touchpoints across websites, online stores, email campaigns and mobile devices. They can also leverage the .NET MVC architecture to build new and developed life cycles. Workflow management helps match business processes and align internal operations.Its built-in AI and analytics optimize digital initiatives by allowing users to track the most visited pages, create customized websites, send newsletters and identify recurring visitors. It enables businesses to remind customers about abandoned shopping carts and notify them to reorder favorite products. It also includes flexible payment and shipping options, automated checkout processes, marketing integrations and multi-store management.

Survicate is a web and app-based tool built to streamline and optimize customer feedback management. It provides a single hub to store and manage feedback from multiple sources. Users can access insights throughout the customer journey to improve engagement and retention.It offers collected data via customizable email, link, web and mobile surveys. Track, filter and analyze responses and view automated reports. Its native integration with various CRM platforms allows users to export survey results.

Emfluence is a cloud-based software focused on automated marketing. Designed from a digital marketing perspective, it helps marketers create, track and deploy successful digital campaigns. Website tracking, email marketing, social media, reporting, surveys and analytics are some of its core capabilities. It offers particularly robust email functionality, including customizable variable data, A/B testing, UTM tracking, automated drip series campaigns, list segmentation and device-level reporting.

EngageBay is a customer relationship management platform that helps businesses engage and convert leads, acquire customers and nurture existing relationships. Key features include SMS marketing, automation, web analytics and live chat.

Sugar Market, formerly Salesfusion, is an enterprise-grade platform that enables companies to automate their marketing efforts. Based on the cloud, it’s suitable for small to medium-sized businesses. Features include email marketing, advanced automation, campaign builders, reporting, social media management, AdWord management, lead scoring and nurturing, analytics, and resource management. Unlimited custom fields provide options for advanced segmentation and personalization, allowing marketers to deliver the right message to the right person at the right time. It helps set up multi-step nurture campaigns and measure success with BI-grade analytics and reporting.

SALESmanago is a complete AI-powered solution that delivers configurable, personalized experiences across a range of native and integrated marketing execution channels. It accomplishes this by combining advanced analytics and AI automation. Users can deliver enhanced customer experiences and improve metrics and KPIs. Capabilities include web push, website personalization, social proof, live chat, predictive analytics, advertising, a data management platform, A/B/X testing and optimization, loyalty programs and more.