Best Data Warehouse Reporting Tools

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Buyer's Guide

Last updated on October 3rd, 2023
Data Warehouse Reporting Tools Are All About Finding Unique, Accurate Insights

Data Warehouse Reporting Tools BG Intro

Enterprise reporting is the reason business intelligence exists. Central storage is common now, and data warehouse reporting tools are in demand. To reap rich dividends, tracking performance with enterprise reporting tools is essential.

Reports inform you about daily operations, revealing blockers, successes and general business health. If your company has outgrown its current reporting system, you’ve come to the right place. This buyer’s guide discusses data warehouse reporting tools and choosing an ideal solution.

Executive Summary

  • Data warehouse reporting tools are solutions that support business reporting and decision making.
  • Ask for data connectivity, fast querying and visualization capabilities when selecting reporting software.
  • Prepare questions for vendors to gain an understanding of their software and services.
What This Guide Covers:

What Are Data Warehouse Reporting Tools?

Data warehouse reporting tools query warehouses for transactional reporting and performance analysis. A data warehouse is an active decision support system that differs from databases. It stores transformed data, has watertight security and enables fast information retrieval.

Data warehouses store common and rarely accessed results separate from each other. It saves time when you search for information, with help from metadata.

Warehouses store the latest information, thanks to data integration and ETL (extract, load and transform) tools.

Reporting tools form the top tier of the information warehouse architecture. The OLAP server forms the middle layer. The bottom layer comprises ETL tools, the information warehouse and data marts.

Data Warehouse Architecture

Reporting tools work with all types of sources — you won’t find one that queries only warehouses. They include small files and big data sources. Many tools have vast connector libraries to pull information within seconds.

The option to add custom connectors opens up new sources for businesses. Do reporting tools view warehouse data as separate from databases? For one, this information is already prepped. Also, they align with warehouse security protocols, hierarchies and schemas.

Data Mining

It’s a term for the various methods of getting meaningful information from data. You can detect fraud and flag security issues and bottlenecks.

These methods include the following.

Its benefits include buyer behavior identification, customer segmentation, basket analysis and forecasting. Fraud detection and risk analysis are possible with pattern recognition and deviation detection.

Every organization that runs on data uses data mining. Common industries include financial services, retail, advertising, healthcare, telecommunications and manufacturing.

Data mining supports sales, marketing, supply chain and ERP (enterprise resource planning). Other departments include human resources, workforce scheduling, customer relationship and enterprise performance management.

How Does Data Mining Work?

Deriving “meaningful information” requires identifying dataset correlations. Model building is one way to do that.

Creating a data model involves linking two or more variables together. Many times, it requires visualizing the association — charts and graphs make interpretation easier. Often, there's a dependent variable and two or more independent variables.

Once built, you must train the model with sample or training data. Then verify it works using test data. Feed it actual information to perform what-if and regression analysis.

OLAP vs. OLTP

Information warehouses store simple and multidimensional data in one repository. They contain transactional and analytical data. With OLTP (Online Transactional Processing), they serve a large number of users. An example would be providing internet banking to a bank’s millions of customers.

Reporting includes OLAP (Online Analytical Processing) when you have access to multidimensional metrics. OLAP is synonymous with the term “cubes.”

Data cubes have a three-dimensional appearance like Rubik's Cubes. They have a star or snowflake-shaped schema with a table at the center that contains aggregations reconciled by dimensions, another name for categories.

Imagine a cube with values along the x, y and z axes. Sales (x-axis) for particular cities (y-axis) for September (z-axis) is an OLAP analysis. Filtering against period and state will give you the desired report. These reports are shareable via chat, downloads, email and sometimes, collaborative applications.

Reporting servers run MDX (Multidimensional Expressions) queries against the data warehouse. It happens at the backend, which frees you from learning MDX. Once the results are in, the reporting server pushes them to the front end.

In the case of web OLAP, it uses HTML5 or CSS to render the results on your screen. Web-based OLAP is lightweight and enables report downloads and viewing on mobile devices. OLAP queries are complex and serve a small group of users. Often, these users include data scientists and business analysts.

Primary Benefits

An efficient reporting tool keeps you competitive with accurate insight on demand. It gives you the tools to plan and build a strategy that can boost your bottom line. Automation frees you from repetitive tasks, allowing you to focus on analysis.

Benefits Data Warehouse Reporting Tools

Stay Competitive

With quality information, you can make the right decisions at the right time. Learn when to pull back on loss-making ventures and when to grab opportunities. Emulate successes and identify improvement areas.

You can manage project timelines and keep your promise to clients. Successful projects help establish your business as a serious market player. You can commit to new projects with information on how many resources will be available and when. Data tells it all.

Many reporting tools support branding in embedded reports. It keeps your company at the front and center during meetings and presentations.

Improve Decision Making

External data sources aren’t modifiable, but you can set up information warehouses as desired by defining data preparation workflows.

Querying against sources in their natural state is a different story. You must copy or virtualize the data and then start cleansing and transforming it. Also, you need the necessary tools for data preparation.

A hierarchical arrangement of multidimensional data keeps reports clutter-free. Get a high-level overview or go deep for a closer look. Data cubes store frequent queries and answer questions canned reports don’t satisfy. It encourages critical thinking and proactive decisions.

Delegate

Interactivity is a common feature of modern reporting tools. It lets you switch the data, move it around and view it from different angles. You can create many reports from one or the other way around.

Templates help you get a head start with reporting. Automation takes the drudgery out of report generation and sharing. You can save reports as templates and add them to the template library. Additionally, you can automate other repetitive tasks and reclaim your time.

Get Fast, Accurate Reports

Information in warehouses is orderly, which facilitates asking questions and building reports. Reporting is more accurate, removing the need for manual linking to individual sources.

Self-service capabilities democratize business reporting, enabling autonomous exploration and analysis. Productivity gets a boost with reduced turnaround times and less IT burden. Teams become self-reliant and data literate. Quicker decisions feed downstream systems, accelerating delivery cycles.

Key Features & Functionality

Talk to decision makers and teams that’ll use the software. Create a checklist of must-haves and nice-to-have features. Add data management features including data connectivity, visualization, sharing options and embedded reporting.

Features Data Warehouse Reporting Tools

Source Connectivity

The reporting tool must connect to your preferred databases, lakes and streaming sources. Connectivity shouldn’t be limited to warehouses alone.

The ability to create custom connections is a must for scalability. What if new sources become available? OLAP and OLTP querying and data mining methods must be built into the reporting tool.

Data Querying

Reading database schemas and metadata is part of every reporting and BI tool’s DNA. But is the tool’s data querying fast and accurate? Check with potential vendors about any latency and downtime issues. These will be critical especially if the data warehouse is cloud-based.

A software proof of concept or a trial run is the best way to try the product before you decide.

Self-service Reporting

Short delivery cycles make independent reporting a must. Your stakeholders must have the tools to create, edit and design reports as necessary. Interlinking reports and navigating from one to the other should be possible.

If the solution allows collaborating on reports, versioning must be available. You should have the option to leave comments by tagging colleagues and clients.

Report Sharing

The data warehouse reporting tool must integrate with your business systems. Embeddable reports allow your users to get insights into their applications.

Reports should be downloadable and exportable in common industry formats. You should be able to share them via chats and email and embed them into websites.

Data Modeling and Forecasting

Interactive visualizations allow everyone to build models without asking for help. Identifying how specific metrics are connected helps you plan and build strategies.

Modeling supports daily operations and trend forecasting with predictive analytics.

Augmented Analytics

Machine learning (ML) and natural language processing (NLP) enhance your tool's reporting capabilities. You can perform text and voice-based searches and build useful models. Automated search and visualization recommendations guide reporting and analysis.

Augmented analytics as a requirement is subjective and might not be business-critical. It depends on your industry, projects and organization size. Evaluate your business needs before putting this functionality on your must-have list.

Can you do without it?

Information Security

Organizational data must be secure and in compliance with current governance regulations.

Your reporting tool must follow access and governance protocols and permissions. Activity logs, versioning and usage data promote accountability and compliance.

Ensure your data warehouse reporting tool complies with existing privacy regulations. Ask potential vendors if they update compliance as industry regulations change.

Software Comparison Strategy

Many data warehouse reporting tools have similar features. It can be overwhelming to decide which solution is the best fit for your business.

Start by considering your business needs.

  • Who will use the program?
  • Will they adapt to it easily, or will they need training?
  • Where does your current solution fall short?
  • How can a data warehouse reporting tool help?

Thoroughly research potential vendors. Check online reviews, read industry guides and ask colleagues for recommendations. Some vendors offer a free trial so you can try the software before deciding.

Before comparing software, create a requirements checklist using our ready-to-go template. Freeze your requirements after thorough consultation with stakeholders. Convert them into questions and distribute them to potential vendors with an RFP (request for proposal).

Review vendor proposals with top management and rank them. Arrange them in order from the highest-ranking to the lowest-scoring vendor. Start at the top and reach out to vendors in turn.

Refer to our Jumpstart Platform to compare the leading data warehouse reporting products.

Go through our nine-step Lean Selection Methodology to streamline your search.

Cost & Pricing Considerations

Software cost ranks at the top of your list of considerations but it shouldn’t be the leading criterion. Removing the top products from your list because they’re beyond your budget isn’t advised. You might miss out on cutting-edge features.

Compare their capabilities with your requirements and pencil in the product price. Some products have a one-time cost of entry, while others are subscription-based.

A one-time payment might seem like a smart investment, but future updates will cost extra. You might need to hire in-house developers. You have full control over your data, though.

With a subscription model, the vendor provides an instance when your users log in. It seems lighter on the pocket, but extra features or plugins can add to the overhead.

Maintenance, downtimes, upgrades and fixes are all on the vendor, which is a good thing. But, your data is on the vendor’s servers and technically out of the bounds of your company’s infrastructure. Are you okay with that?

Consider the cost of customization and data migration when calculating the final cost.

The Most Popular Data Warehouse Reporting Software

Now that you know what data warehouse reporting tools can do, how can you choose a good fit? Jumpstart your search with our research team’s list of the most popular solutions in the market.

JasperReports

It’s an open-source reporting library on Eclipse IDE (integrated development environment). JasperSoft Studio works with the JasperReports engine for visualization and reporting. You can build professional reports, embedding them into analytics tools and websites. A native mobile app is available.

JasperReports

Spider charts show adjacent variables in a single series connected by lines. Source

Crystal Reports

SAP Crystal Reports is available as a software-as-a-service and local deployment. It integrates with other SAP and third-party offerings out of the box. You can design print-ready reports and generate insight in real time. An intuitive semantic layer enables complex, sophisticated queries.

Exporting full reports or selected pages is possible. Role-based licensing makes the product an attractive option for small and medium-sized businesses.

Crystal Reports

Code hinting speeds up formula building in Crystal Reports. Source

MicroStrategy

It’s a business intelligence platform that allows you to build datasets for dossiers. It allows the use of a free-form SQL canvas to write custom queries. The vendor recently introduced live report interactivity in its Workstation and Library.

The platform creates Intelligent Cubes in response to your queries, storing them in memory to reduce the query overload in the data warehouse. MicroStrategy automatically saves the last view, and versioning is available.

MicroStrategy

A freeform SQL builder for reporting in MicroStrategy. Source

 

 

Questions To Ask

To better understand your company’s requirements, ask yourself these guiding questions.

  • What’s our budget?
  • Will our employees need training?
  • What are our current pain points?
  • What problems can this software help us solve?
  • Do we have the technical resources for implementing and maintaining a new system? Will we need to rely on the vendor?

Data Warehouse Reporting Tools Key Questions

Listing your questions ahead of vendor discussions helps cover all product-related queries. It reduces unnecessary emails and phone calls. It's also an excellent way to know what to expect if you buy software from them.

  • How many years of expertise do you have in the industry?
  • What customer support and training do you offer?
  • Is the software customizable to specific business needs?
  • How long does onboarding typically take?
  • What are the software’s core strengths?

Next Steps

Data warehouse reporting tools provide critical decision support with accurate and timely insights. They improve the speed and quality of everyday reporting and analytical insights.

Software research and comparison deserve due diligence and time. And putting in the hard work will reap rich dividends in the long run.

We hope this buyer’s guide helped narrow down your choices. Get started with our comparison report to gain insight into top software leaders. Good luck!

Additional Resources

JReport

User Sentiment:
User satisfaction level icon: excellent

JReport by Logi Analytics (now discontinued) empowered companies to perform data analysis and generate reports directly from other business applications. It was scalable, customizable, fault-tolerant and worked seamlessly within other web interfaces. It integrated with any architecture and supported a range of embedding methods from the front and back ends.

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Tableau

User Sentiment:
User satisfaction level icon: great

Tableau is a data visualization and analytics solution that assists enterprises in making data-driven business decisions. It blends information from a wide range of sources to deliver actionable, real-time insights. It allows exploration of data via intuitive means such as drag-and-drop filtering and natural language queries, irrespective of skill levels. With ample customization and security options, it offers control over data visualization, enabling creation of dashboards and stories that effectively convey business narratives. It can be purchased as part of the Tableau Creator package, which includes the desktop version, Prep and a Creator license of the server or online version.

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Power BI

User Sentiment:
User satisfaction level icon: great

Microsoft Power BI is an analytics tool that assists in reporting, data mining and data visualization to provide business insights. Through Power BI's simple interface, businesses can connect to a variety of data sources and create their own dashboards and reports. Originally born from Excel as an add-on, Power BI has since grown to stand on its own. At a relatively low cost, Power BI fulfills the needs of organizations ranging from small business owners to enterprise operators. There are three versions: Desktop, which is available for free for individual use, an upgraded Pro plan offered on a monthly price-per-user SaaS subscription and a capacity-based Premium plan which provides enterprise-level insights with on-premise deployment and a dedicated cloud infrastructure.

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BusinessObjects

User Sentiment:
User satisfaction level icon: great

BusinessObjects from SAP offers a variety of packages to fit businesses of all industries and sizes. It aims to reduce the cost of IT upkeep and increase responsiveness to business problems. It streamlines workloads and lets users share insights to make better business decisions.

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Domo

User Sentiment:
User satisfaction level icon: great

Domo is a cloud-based business management suite that accelerates digital transformation for businesses of all sizes. It performs both micro and macro-level analysis to provide teams with in-depth insight into their business metrics as well as solve problems smarter and faster. It presents these analyses in interactive visualizations to make patterns obvious to users, facilitating the discovery of actionable insights. Through shared key performance indicators, users can overcome team silos and work together across departments.

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Cognos Analytics

User Sentiment:
User satisfaction level icon: great

IBM Cognos Analytics is a self-service, web-based analytics platform which empowers users of all skill levels to explore data through reporting, data analytics, KPI monitoring, events and metrics. Reports give users the ability to not just visualize their insights, but also share them with colleagues. It integrates with Watson Analytics, which leverages IBM’s artificial intelligence and natural language processing to make insights more accessible to non-technical users. It has various components which give additional functionality, flexibility and agility when processing large sets of data.

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BIRT

User Sentiment:
User satisfaction level icon: great

It’s an open-source project on Eclipse and is an acronym for Business Intelligence and Reporting Tools. It lets organizations extract and transform data for business analysis. Its Report Designer enables visual report-building within interactive dashboards. The runtime component executes the reports once ready. Embedded into a range of business interfaces, it enables custom design layout, data access and scripting to present report output over the web. It supports charts, crosstabs, using multiple data sources within the same report, re-using queries within reports and addition of custom code.

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Oracle Reports

User Sentiment:
User satisfaction level icon: good

Oracle Reports is a component of the Oracle Fusion Middleware suite and offers businesses instant access to their data on all levels in a secure and scalable environment. The reports developer is a powerful WYSIWYG, or what-you-see-is-what-you-get, design tool that keeps report generation easy and intuitive.

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SSRS

User Sentiment:
User satisfaction level icon: great

The SSRS (SQL Server Reporting Service) platform from Microsoft allows users to create, share, deploy and manage reports for their business. The server-based system offers customization functions and lets users prepare and deliver various types of documents, both printed and interactive. This software can connect to SQL databases and utilize the Microsoft Visual Studio interface to explore and prepare data. It allows non-technical users access to report building and data exploration techniques that improve data literacy.

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JasperReports

User Sentiment:
User satisfaction level icon: great

JasperReports, at its core, is an embeddable, open-source Java-based reporting tool that can write to a variety of destinations. It can generate dynamic content suitable for embedded analytics. It includes the JasperReports Library, which is a reporting engine, and the JasperReports Server that provides advanced server capabilities, such as report scheduling and permissions-based access.Integrating into the larger Jaspersoft suite, to cater to businesses with sophisticated requirements, it supports front-end data visualization and reporting through Jaspersoft Studio.

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Funnel

User Sentiment:
n/a

Integrate data from different platforms with the aid of connectors to facilitate robust analysis. Access real-time data to extract useful insights. Export data to multiple destinations for advanced analysis and visualization. Consolidating data at a centralized location ensures users gauge ROI across different marketing channels and campaigns. Understand KPIs with up-to-date dashboards and reports. Leverage standard rules to define naming conventions for dimensions and metrics.

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Crystal Reports

User Sentiment:
User satisfaction level icon: great

SAP Crystal Reports is a feature-rich reporting tool that gleans business-critical insights through data exploration, visualization and custom reporting. Users drill-down to a high level of granularity to interact with and display data via visually rich reports and dashboards, enabling greater understanding of the metrics that count. Available as a SaaS model or hosted locally, it integrates with other SAP and third-party offerings, and third-party applications such as Microsoft Office to provide entry-level user access to data. Users leverage a universal semantic layer to query large data sets and to intuitively design ad-hoc and print-ready reports in a variety of export formats.

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MicroStrategy

User Sentiment:
User satisfaction level icon: great

MicroStrategy is a data analytics platform that delivers actionable intelligence to organizations of all sizes. It allows users to customize data visualizations and build personalized real-time dashboards. It leverages data connectivity, machine learning and mobile access to offer users comprehensive control over their insights. Due to its ease of use and scalability, it stands out as a leader in the enterprise analytics field. Users can choose between cloud, on-premise or hybrid deployment according to their needs.

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Microsoft Dynamics GP

User Sentiment:
User satisfaction level icon: good

Microsoft Dynamics GP is a versatile solution, well-suited for companies seeking to connect supply chain workflows with tasks such as financial management and human resources management. It offers a range of features, with the option to add on integrations with third-party offerings or implement advanced packages to further increase its functionality. It helps free up employee time to focus on other tasks through its automation of processes such as the generation of receivables, the creation of purchase orders and the direct deposit of employee pay to bank accounts. Available on-premise or in the cloud.

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InsightSquared

User Sentiment:
User satisfaction level icon: great

InsightSquared is a sales analytics SaaS platform that builds a path for revenue operations professionals from sales data to sales intelligence, empowering them to make better decisions informed by insights. It helps businesses dig deep into their sales pipelines to thoroughly understand what drives results. With AI-powered forecasting, detailed reporting, complete sales funnel visibility and employee performance tracking, it enables enterprises to track their key metrics and sales growth with precision and strategize for the future with confidence.Suitable for companies of all sizes, it simplifies the sales process and helps businesses improve ROI and maximize their results. As each offering is customized to fit the client’s needs, pricing and functionality will vary based on the tier of plan and number of components selected.

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GoodData

User Sentiment:
User satisfaction level icon: great

GoodData is a powerful, embeddable, customizable SaaS solution that combines, analyzes and visualizes the internal and external data of an organization to help businesses change the way they make decisions, with a focus on data-driven best practices. It lets users process data, analyze trends and create visualizations that present information in an easily-digestible format. Users can interpret these visualizations to draw insights and make intelligent business decisions.

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Planful

User Sentiment:
User satisfaction level icon: great

Formerly Host Analytics, Planful is a financial planning and analysis cloud platform. It accelerates end-to-end FP A. Suitable for midsize to large-scale businesses, it helps by centralizing data and managing financial and operational processes. It helps users plan and manage reviews, approvals and submissions and generates workflow status reports to check the performance of every department. It helps analyze asset performance by using financial budgeting and forecasting techniques with its capital planning feature. It is a scalable solution that allows companies to check the effect of projects on the overall bottom line.

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WebFOCUS

User Sentiment:
User satisfaction level icon: great

WebFOCUS is a data analytics solution from Information Builders that helps businesses transform their data into actionable insights. Its intuitive interface makes self-service intelligence accessible to users of all skill levels. Its capabilities include dashboards, scorecards, mobile access, guided ad hoc reporting, data integrations, dynamic report distribution and much more. As of 2020, the vendor has announced that it will be acquired by TIBCO.

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Jet Reports

User Sentiment:
User satisfaction level icon: great

Jet Reports offers easy-to-use reporting services designed to integrate with ERP platforms, especially Microsoft Dynamics. It addresses data warehousing, reporting and analytics needs, allowing users of all data literacy levels to perform data exploration tasks to generate reports and glean insights from their data.

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Infor Birst

User Sentiment:
User satisfaction level icon: great

Infor Birst is a cloud-based analytics software tool that aims to help users discover insights without the need for analyst input. It unifies IT-managed enterprise data with user-owned data, supporting the blending of both in a top-down and bottom-up manner. It uses consistent business metrics to structure raw data into organized sets and visualizations. It helps users identify patterns and better understand their organization’s KPIs. It offers a seamless, integrated UI that allows users to perform every step of the data analysis process in a single interface, enabling a smooth experience. It can be deployed either from the cloud or self-hosted on-premise. Users can purchase it in three available formats: per-user fee, by department or business unit or by end-customer in embedded scenarios.

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Logi Symphony

User Sentiment:
User satisfaction level icon: great

Logi Symphony (formerly Logi Analytics) provides businesses with interactive data analytics and visualizations, offering advanced reporting and visualization features in a minimal-code environment. It offers self-service data analysis and data discovery; then connects and blends operational intelligence to prepare it; and finally lets users turn it into dashboards, reports and other visualizations.

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ActiveReports

User Sentiment:
User satisfaction level icon: poor

ActiveReports is a .NET reporting tool from GrapeCity that facilitates the creation of reports to display proprietary data in the form of documents or web-based formats. It is based on C# code and uses the Visual Studio interface, offering easy use by programmers. This reporting solution comes in a standard and professional edition and only operates on the Windows platform. It lets users export reports into a range of formats for collaboration and presentation.

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ReportsNow

User Sentiment:
User satisfaction level icon: excellent

ReportsNow is a JD Edwards reporting solution that helps in real-time reporting of proprietary data for analysis. Pulling data from and integrating with JDE as well as non-JDE sources, it provides a host of intuitive functions to help create a wide range of business reports, allowing for automated scheduling and downloading of these reports. Through advanced reporting via Data Access Studio, enterprises can create and edit any kind of data. Its mobile BI stack enables cloud connectivity, making reports available on any device.

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Stimulsoft Reports

User Sentiment:
User satisfaction level icon: excellent

Stimulsoft Reports is a suite of report and dashboard products in Java, PHP, .NET and other formats. It allows for enhanced development of multi-tier reports and interactive dashboards through an intuitive designer that can draw from internal and relational sources.It can be packaged or purchased individually depending on the user’s needs. It can be scaled through Stimulsoft Server to enable further functions like analytics and processing. It is deployable via the web or on Linux, Mac or Windows.

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Panintelligence

User Sentiment:
User satisfaction level icon: excellent

Panintelligence is a self-service, easy-to-use solution for company-wide reporting. It can display multiple data sources side by side, and the data shown is always live and up-to-date.It is easy to implement, cloud-based and offers multi-tenancy, load balancing, data mining and predictive analytics. Dashboards make it easy for anyone to visualize and communicate complex data in real time. It’s embeddable, highly customizable and reporting is streamlined. User activity can be restricted and audited, with role-based security.

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i-net Clear Reports

User Sentiment:
n/a

I-net Clear Reports is a Java-based enterprise reporting solution. With its free template designer and access to a template repository, it streamlines the process of compiling data into a presentable form. It is compatible with anything that can run Java and can pull from any Java Database Connectivity data source. It can be embedded or executed stand-alone in a browser. It can export files in a variety of formats, including PDF, SVG, XML and JPEG.

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Windward Reporting and Document Automation

User Sentiment:
User satisfaction level icon: excellent

Windward Studios offers an embeddable reporting/docgen tool built around designing templates in Microsoft Office. The combination of Office and Windward's tags make the reporting process quick and easy by removing the work of hand-coding reporting templates. It’s designed to produce beautiful reports in a number of different formats, including PDF, DOCX, XLSX, HTML, PPTX and more. After embedding the Windward .NET or Java engine, users can merge data with their templates to generate reports documents. This includes, but isn’t limited to, SQL Server, Oracle, DB2, MySql, PostgreSQL, XML, JSON, OData, and more. A template can use multiple datasources in a single template.

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SlamData

User Sentiment:
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SlamData is an open source tool based on SQL that aims to make it easy for developers and non-developers to access MongoDB. This software is one of the fastest growing products in the NoSQL database space. This program brings high-quality source integration to the table, meaning that users can import from any source; no coding skills needed. This data can then be streamed to a variety of sources.

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Upper Quadrant

User Sentiment:
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Upper Quadrant is an analytics and data science platform that facilitates marketing automation, campaign management, budgeting and forecasting. Used specifically by race organizers for event registrations, subscriber outreach and eCommerce, it aggregates and standardizes data from people, brands, geographical locations, business units and disparate systems. It enables data management and performance metrics tracking through real-time dashboards and shareable reports. Race organizers can share run metrics with customers through automated emails delivered straight to their inboxes.

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